Management

Location-based apps are getting an unexpected reprieve from Apple’s blue bar mandate, an overlay at the top of the phone screen designed to tell users how and when apps are using... More

NexGuard, a Kudelski Group company and the leading provider of forensic watermarking technology and solutions, announced its Network ID product, launched as a technology partnershi... More

For the first time ever, the Internet Corporation for Assigned Names and Numbers (ICANN) is about to change the cryptographic keys that help secure the Internet’s Domain Name Sys... More

LinkedIn on Wednesday launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps beyond its own feed. These properties ... More

Amazon is growing its ad business, most recently making two big moves that will bring it more revenue. Agency execs say Amazon is opening up and evolving self-service for Amazon Me... More

Every now and then, a technology comes along that is disruptive, legally provocative and has the entertainment industry screaming and kicking and foretelling of impending doom. A m... More

Suddenly, there’s a new technology emerging that will likely turn the current market on its head. Blockchain technology, or distributed ledger, is a distributed database which vi... More

Every minute of every day, billions of users are dutifully generating terabytes of data on the internet, from tweets to Facebook posts and Google searches, emails and chat messages... More

Digitals asset management (DAM) systems can benefit anyone who needs to deal with the distribution, use and control of brand approved images. And so it seems only natural that DAM ... More

Spotting whether an image, an audio file, or a video has been manipulated should be easy with current technology. But identifying forgeries is still tricky, according to a recent s... More

Accenture’s R&D division has spent the last year developing breakthrough product placement technology that can seamlessly insert a brand into online video, including the ability ... More

Rapid advancements in marketing technology have enabled marketers to not only leverage traditional digital assets like text, images, video and audio to reach target audiences, but ... More

Performance rights groups ASCAP and BMI have teamed up to create what they are billing as a "single, comprehensive database of musical works from their combined repertories that wi... More

Cloud-based marketing technology is no longer just for marketers. At the end of the day, these integrated digital suites—a.k.a. marketing hubs or marketing clouds—could prove u... More

Let’s start with the product. Watermarking embeds a unique mark to identify the source of pirated content. There are different types of watermarking. For instance, distributor ... More

Veritone One announced today an expansion of services with LegalZoom, the leading provider of legal solutions for small businesses and families, from its initial work testing local... More

Accenture Interactive, Accenture’s agency arm, is pitching publishers and brands on a product that uses AI to automatically overlay product placements on streaming video content.... More

Blockchain technology could be utilised to accurately record the owners of content. With that information, streaming services can enter into smart contracts that pay out revenue to... More

I compared the choices in the market today to analog and computerized timepieces. A number of vendors have gone the route of building very well-packaged applications, with many int... More

Smart contracts: Blockchain distributed ledgers can be used to automatically execute business contracts. The peer-to-peer database first captures all terms and conditions between a... More