Measurement

Platforms are beefing up their third-party measurement options for advertisers. On Monday, Twitter said it would use Moat and Integral Ad Science for viewability and verification. ... More

It’s not easy to embrace new ways of doing business after decades of sticking to the same methodology that has been in place since the “The Honeymooners” first flickered on s... More

Nielsen said it launched its national out-of-home reporting service, which measures linear TV commercial viewing in bars, restaurants and other locations. ESPN, which signed up as ... More

Three of the TV industry’s biggest players are teaming up in hopes of convincing Madison Avenue to accept a different yardstick when it comes to measuring the effectiveness of mi... More

Digital video brand ad company YuMe announced March 1 that it’s partnered with Nielsen on a new programmatic platform-based campaign-based audience measurement offering, geared s... More

The entertainment business is a never-ending and ever-intensifying war for consumers’ limited time and attention. Around the clock, each minute is contested by companies like Fac... More

Nielsen won't release a syndicated product of its Total Content Ratings as it originally planned on March 1. At a meeting between the ratings behemoth and clients on Friday, the pa... More

As Nielsen prepares to meet with media and agency clients Friday to discuss its strategy for releasing its total content ratings (TCR), the broadcast network presidents have added ... More

TiVo announced the availability of the Audience Management Platform (AMP) that delivers on the promise of optimized audience targeting and data-driven TV. The platform is a data-ag... More

The TV industry’s efforts to find a new yardstick to measure audiences watching their favorite shows on screens of a new design are running into headwinds. After NBCUniversal ... More

Snapchat’s latest measurement play has earned it a gold star from media agencies at a time when rivals are still working to scrub off their black marks. This week the Gen Z favor... More

This year had more than its share of highlights and lowlights in the world of media metrics and impact. For all the advances that have been made to prioritize impact or subscriptio... More

NBC Universal has sent a letter to Nielsen expressing concern over its Total Content Ratings product and asking the media measurement giant to delay its introduction. In a letter o... More

Madison Avenue has a new sheriff who would like to shake up the way advertisers pay for TV. Lyle Schwartz is the new president of investment at GroupM, the large media buying unit ... More

Over the past few years, as consumers have grown more resistant to online ads, marketers have upped the ante with ever-more annoying ad units. This year marked an inflection point ... More

Instead of utilizing an archive as a place to keep things ‘just in case,’ I believe an archive should be used frequently and often... like your turn signals and your napkin. Th... More

Facebook is moving to restore confidence among advertisers and publishers that it is accurately measuring how often and how long users see videos, news articles, ads and corporate ... More

Could billions of dollars’ worth of digital advertising budgets hinge on a few lines of code? It sounds dramatic. However, the way Facebook and Google implement tracking code fro... More

CBS CEO Les Moonves said he expected Nielsen's Total Audience Measurement to be a big part of the negotiations in nexat year's upfront. Speaking during CBS’ earnings call Thursda... More

Nielsen said that it will use its portable people meters to measure out-of-home viewing for national television clients. Viewing in bars, restaurants, health clubs and offices can ... More