Measurement

The Nielsen Connected Partner Program means that for the first time, the company – which collects data from point of sales and e-commerce systems as well as through consumer focu... More

For most retailers, simply collecting data on your sites, apps and customers isn’t the challenge. On the contrary, it’s more likely that you’re awash in data and struggling t... More

Facebook’s inflate-gate put a spotlight on the problem with a platform being a walled garden. But while Facebook may get more attention because of its size, other platforms also ... More

After getting suspended from the Media Rating Council—which has become digital advertising's de facto measurement watchdog—last month, Google is slowly starting to roll out a n... More

Music Connect is a one-stop shop for clients to access sales, streaming, airplay spins, and audience, and social measurement data for the music industry. The latest update gives us... More

A year ago, Yahoo became the first company to live stream a regular-season NFL game all around the world. The broadcast netted 15.2 million unique viewers worldwide. With most Sund... More

One of the great promises of online videos was the potential to measure precisely how effective they were: Audiences reported not through inexact ratings and surveys but directly, ... More

There’s nothing sexier than measurement. Well, that’s not true. But it was certainly a hot topic during Advertising Week. Google made cross-device announcements, Nielsen waxed ... More

Visa, in partnership with Oracle, today introduced Visa Advertising Solutions, a new suite of products to help merchants understand whether their digital advertising efforts are in... More

Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric... More

The revelation that Facebook miscalculated the average time viewers watch videos on its platform is an embarrassment and a setback for the company, but it’s hardly a disaster for... More

The question of whether virtual reality will become a mainstream medium has in some ways been more of a "chicken or egg" dilemma. Some say there needs to be enough content created ... More

Almost a year after taking the wraps off its multiplatform total audience measurement tool, Nielsen said it has set a release schedule and will complete the rollout of its total co... More

Here's a reason to spread a little more sunshine on social media: Free gas. That is the reward Chevrolet recently gave to select drivers in four cities to demonstrate the auto bran... More

Nielsen families in about 140 local TV markets won’t have to record their viewing habits in antiquated paper diaries beginning mid-next year, as the ratings measurement company h... More

The proliferation of so-called “cross-platform” screens for watching TV and video has focused the media industry on measuring and understanding how consumers view advertising a... More

Consumers are subscribing to more streaming video-on-demand services these days, but “cord cutting” may not be as rampant as some would lead you to believe. Because cable netwo... More

As well as benefitting from the brand name, ecommerce companies like Farfetch are able to use Apple Music technology to enhance the customer experience. By integrating the music in... More

Pandora is finally telling us what everyone is listening to on Pandora. The company unveiled a new set of weekly charts Monday, including a list of the 100 most-played tracks, a li... More

As consumers shift their trust from brands to influencers, social media platforms have been playing an increasingly important role in advertising. In a bid to give its 200,000 adve... More