Smart News Headlines

 

How AI is Transforming Content Management (MTA)

AI has the potential to transform modern business, and change just about every aspect of the way we do work. One area the technology is expected to have a significant impact is con... More

The State of AI in UI/UX Design (Adobe Blog)

Advances in AI give UX designers an automated sidekick with a number of tangible benefits.... More

Is Your Digital Advertising Strategy Paying Off? (Kellogg Insight)

Digital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, it overtook advertisin... More

AI is Driving ‘Unprecedented’ Demand for Data Scientists (Tech HQ)

Advances in artificial intelligence have led to a surge in demand for data management skills, as companies seek to bolster their ranks with the right talent as the “age of AI” ... More

Instagram’s Launch Notifier Alerts You the Moment a Product Drops (VentureBeat)

Instagram’s aggressive push into the e-commerce segment looks unlikely to reverse anytime soon. The Facebook subsidiary announced the launch of a new feature that pops up a notif... More

Why Marketers Should Embrace Digital Audio Now (Media Village)

Digital audio is no shiny object. Listeners' passion for it is one reason savvy brands are incorporating it in their media mix. In today's cluttered media environment, where consum... More

ThinkAnalytics CEO: We’re ‘Living in the New Hollywood’ (SCN)

Gabriel Berger, CEO of ThinkAnalytics, provided attendees of the vETC Grand Convergence 2019: Innovation and Integration event in late August in Los Angeles with a look at the mode... More

Understanding the Role of the Chief Data and Analytics Officer (GenPact Blog)

One of the newest roles to emerge in the business world is the role of Chief Data and Analytics Officer (CDAO). Although the position has attracted a lot of attention, it's often m... More

Why We Need a UPC Code for Ads (Ad Exchanger)

Fifteen years ago, ad tech was a manual affair. Piecing together ad serving was such a headache. While that headache may have virtually disappeared, the growth in ad servers, deman... More

Veritone Adds Geofencing to Attribute Application (SCN)

Artificial intelligence operating system company Veritone has added geofencing capabilities to its Veritone Attribute AI-enabled application for radio and TV broadcasters, providin... More

6 Common Beliefs in the DAM Market … That Just Ain’t So (Nuxeo Blog)

First, let’s run down the list of common beliefs about DAM systems in 2019 that we’ll be digging into.... More

Facial Recognition Technologies: Time to Face the Music? (CPO)

Authorities could consider a stricter approach to the use of facial recognition technologies.... More

Amazon Announces New NFL Thursday Night Football Features (SportsPro)

Amazon has revealed a host of fresh features for its National Football League’s Thursday night football coverage. Now in the second year of its $130 million global rights deal wi... More

Will 5G be the Catalyst for the Next Generation of CX? (CMO)

The expansion of mobile networks using 5G connectivity is expected to be the catalyst for a great leap in connected user experiences, both online and in-store. Besides accommodatin... More

Why Hulu is Betting on New Ad Formats (AdExchanger)

Hulu is trying to change how the industry thinks about the TV ad experience. Over the past few years, Hulu has built interactive ad formats to fit consumer viewing behaviors. Earli... More

Adobe, LinkedIn Team Up to Deliver More Effective ABM (CIO)

Many brands have recognized that LinkedIn is invaluable to their marketing efforts. Now Adobe and LinkedIn are working together to significantly increase the platform’s marketing... More

Sohonet, RStor Partner to Offer Cloud Storage That Mitigates the Impact of Data Gravity on Production Workflows (SCN)

Sohonet has introduced Filestore+, a new low-cost alternative for DR, short-term project parking and “cloud-first” workflows. FileStore+, powered by RStor will allow customers ... More

How Amazon Web Services is Powering Digital India and the Government’s Smart Cities Plan (Inc 42)

Amazon Web Services is working with various government initiatives in India such as the government’s common service centres (CSCs) under the Digital India initiative, Skill India... More

MicroStrategy, Freddie Mac to Provide Analytics Dashboard to Help Evaluate Loan Performance, Optimize Lending Strategies (SCN)

MicroStrategy announced that it is providing analytics technology for Freddie Mac’s web-based mortgage insights tool, Evaluate|Compare|OptimizeSM (ECO), designed to help mortgage... More

Salesforce’s Einstein Search Uses AI to Personalize CRM Search Results (VentureBeat)

Salesforce took the wraps off of Einstein Search, an evolution of Einstein Search for Commerce and Einstein Search Recommendations that brings personalized and actionable search to... More

Sign up for our newsletters
* indicates required
MESA Newsletters