Smart News Headlines

The company is readying itself to ride the next wave of growth as more video streaming services and content creators enter the digital media market, driving demand for professional... More

Today’s leading companies are working very hard to be intelligent enterprises, capable of harnessing the power of end-to-end experience and operational data, to connect their dem... More

Netflix is trying to be more transparent with its creatives about how it counts a view on an original series or movie, and a letter sent to the British government includes three ne... More

SAP and the Women’s Tennis Association announced “patterns of play,” a new feature in SAP Tennis Analytics software for coaches, which for the first time will allow WTA coach... More

As a Chief Data Officer, you can recognize that while traditional Master Data Management techniques might have worked well for the type and scale of data mastering challenges that ... More

Data monetization enables a business to make better, faster decisions that drive the company forward, potentially saving (or making) millions. As you might expect, data monetizatio... More

Think of your favorite pasta sauce. What are the main ingredients? Tomatoes, peppers, oil, spices, and… endless emails. Wait, what? It’s true, and sadly all too common. Along w... More

MicroStrategy announced a new technology partnership with DataRobot designed to make it easier for businesses to integrate AI into their most popular applications and core processe... More

Verance announced plans to bring its Aspect watermarking technology to Hybrid Broadcast Broadband TV, providing a solution that will significantly expand the reach of interactive t... More

Making high-stakes business decisions has always been hard. Data streams in at an escalating rate and volume while our ability to synthesize and analyze it gets more complex. Meanw... More

The rise of digital technologies has opened new doors for CMOs. From gaining unprecedented customer insights and fostering engagement to driving enterprise growth in ways few could... More

Traditional analytics and planning tools can provide visibility to the past and the present, but to see what’s coming, you need predictive analytics. One important source of pred... More

SAP announced enhancements to its business technology platform to enable intelligent enterprises to thrive in an Experience Economy. These updates help customers quickly turn data ... More

Jim Phillipoff, Head of Business Development, Media & Entertainment, Irdeto, discusses the security threats around smart home technology and opportunities for service providers.... More

White sharks are being spotted off the Pacific coast more than ever before. Tracking shark encounters is an imperfect science largely reliant on first-hand reports. But members of ... More

The market for advertising technology is expected to record exponential growth between now and 2023. But predicting how the landscape will truly shake out, especially given shiftin... More

The social media giant never really disappears while you’re attempting to kick back and relax and, well, watch. Facebook Watch shows are intertwined with the platform. Facebook i... More

Content is king, say marketers. What they remain mum about: The data that informs this content is now a dominion so vast that no monarch may ever get it under control. Savvy leader... More

One of the platforms designed to cope with this is Exactuals, a payments company that works with labels, publishers and creatives to streamline metadata processes to ensure the rig... More

In anticipation of the holiday, retailers will be looking to exploit cutting-edge digital solutions to stand out amid the frenzy and to ensure they’re well equipped to maximize p... More