Strategy

Digital Transformation is quickly becoming one of the buzz words of corporate America as well as in global business. It’s a hot topic because there are industries who are more di... More

Google is experimenting with a new feature that allows marketers, media companies, politicians and other organizations publish content directly to Google and have it appear instant... More

Teradata has found a private equity buyer to purchase its marketing applications business firm for US$90 million in cash. The enterprise software vendor announced it had entered a ... More

Big data is an invaluable tool for forward-thinking companies. As businesses move to improve their operating efficiency and tie key performance indicators to real-world results, in... More

Network television is at risk of getting caught in a vicious cycle. As the audience fragments in a million different directions, smaller subsets of that audience see promos for new... More

The photo-sharing service plans to begin testing an algorithm-based personalized feed for users, similar to one already used by its parent company, Facebook. That means it would sh... More

The television industry is facing a new wave of piracy as streaming platforms grow and high quality video content becomes more available on the web. Whether a TV pirate streams unl... More

Capgemini has opened a global network of nine innovation spaces, known as Applied Innovation Exchanges, where organizations are able to immerse themselves in the understanding, exp... More

Nearly three weeks after shutting down its ad network, LinkedIn on Tuesday introduced a service letting marketers run targeted campaigns on a large scale, capable of targeting peop... More

Netflix knows that the average subscriber spends a mere 60 to 90 seconds scanning movies and TV shows on the platform before giving up, according to a recent report by Netflix’s ... More

Consumers don’t know how to be entertained by only one thing at a time anymore. We’re constant consumers of content, and that’s made it harder for marketers and advertisers. ... More

Sophisticated technology has helped email marketing evolve by giving more people access to email in a multitude of places at any time of day. Think about your first email experienc... More

Once upon a time, companies built huge proprietary systems to track their customer information, content, accounting, business intelligence and every other business function you can... More

Another storm appears to be brewing in Europe that will impact the ability of many U.S. businesses to freely operate there. According to a leaked draft European Commission Communic... More

HBO and Netflix and ESPN all know what I watch when I use their services. Depending on how sophisticated they are, they might be able to recommend stuff for me to see, based on wha... More

As advancements in mobile, Wi-Fi and analytics continue to thrive, so do the heightened expectations of fans. When people arrive at their destination, they don’t care about the d... More

Riversand Technologies, a worldwide provider of Master Data Management (MDM),Product Information Management (PIM) and Data Quality solutions, today announced that Virtucom Group, a... More

Site search occupies a unique position in the hierarchy of corporate digital marketing strategies. It holds that position because of the quality of first-party visitor intelligence... More

But the redesign of YouTube's mobile site and apps may be just as important as any of that other work. In an effort to get people more quickly to the videos they want to watch, You... More

Do you listen to bands before they're famous? Are you a tastemaker? Spotify now has an online tool for the earliest of adopters. Found Them First is a microsite that lets Spotify u... More