Tag Archives: adobe

Software giant Adobe has launched its first U.S. agency review in more than a decade, seeking a new partner to handle its media planning and buying duties. According to multiple pe... More

Adobe will allow banks to use its artificial intelligence (AI) and machine-learning technology to provide marketing analytics and automated personalization for customers, it was an... More

Earlier this year Facebook debuted a technique for capturing volumetric content from a 360-degree camera — meaning you can move freely around inside the footage to see the action... More

The clapperboard has been a staple of Hollywood filmmaking for decades. But in an era of virtual reality (VR) 360-degree video, the simple tool may not be enough anymore, and new t... More

While Photoshop is Adobe’s flagship product for photographers, its photo management and editing tool Lightroom is probably even more popular among photographers as it allows them... More

Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency. “We believe de... More

For students choosing careers, data science presents an opportunity to be in demand. Although students in the U.S. are studying data analytics at higher rates, a report from McKins... More

Adobe enhanced its Advertising Cloud platform by adding several new connected TV (CTV) capabilities that are designed to help advertisers better understand and engage audiences, ac... More

Perhaps one of the most prominent roadblocks to efficiency when building a portfolio website is the process of selecting, exporting, and uploading batches of photos. Adobe is seeki... More

Email marketing has grown in effectiveness this year, according to new retail industry data from Adobe Digital Insights. The study suggest that after two years of declining numbers... More

As a brand, Adobe is synonymous with creating multimedia software like Photoshop, Acrobat, Illustrator, Premiere Pro and After Effects. In 2009, Adobe ramped up its online marketin... More

Adobe’s pared-down versions of the popular photo and video editing programs are getting even more advanced — without dropping the simplified user interface. On October 4, Adobe... More

Programmatic television might sound like the future of advertising, but the truth is that automated TV buying is already widely used by brands and agencies, according to new resear... More

As Nate Smith, senior product marketing manager for Adobe Analytics puts it, “We’ve seen a dramatic shift this year in retail with dozens of bankruptcies and store closings —... More

Pete Kluge, Adobe Advertising Cloud: Digital marketers live in a bubble. All too often, we fixate on the newest shiny toy or fall down the rabbit hole of optimizing the customer jo... More

Adobe has integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data ... More

Since its launch last year, Adobe Spark has been an alternative, mobile-friendly solution to using Adobe’s powerful editing and creation software for free — without resorting t... More

Adobe saw continued strength in its cloud businesses during the third quarter (ended Sept. 1) and continues to invest in its Sensei artificial intelligence (AI) platform and virtua... More

Zoo Digital, a global provider of localization and digital distribution services, saw its online dubbing technology honored Sept. 16 at the IABM’s awards reception as part of the... More

The viewing habits of those under the age of 35 have been a key area of interest for broadcasters as online and streaming platforms become more prevalent, and a recent study by Ado... More