Tag Archives: marketing

Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down. The popular messaging app... More

Nevertheless of whether your business is looking to build or buy your content marketing expertise, setting yourself up for greater success will take dedication, determination and a... More

Laura Ipsen – formerly an SVP of Oracle’s global industry solutions group – met this week with prospective and current marketer clients at DMEXCO and throughout Europe. “A ... More

Marketers are always one of the biggest audiences drooling over the latest technologies. Any new communications technology is an opportunity to reach an audience more efficiently, ... More

Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories,... More

A record year in videogame deal making is turning attention to smaller mobile-game developers now that most bigger targets have been gobbled up. Seven months into the year, videoga... More

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys wh... More

Adobe will begin officially rolling out this week a worldwide accreditation program requiring a "significant investment" in human capital and financial resources. The goal is to in... More

Search engine optimization. Pay per click advertising. Content marketing. Facebook campaigns. Twitter ads. Email marketing. And so on. While these methods have been around for a mo... More

U.K. agencies are excited about the prospect of commercials during Facebook live streams, though questions around targeting and brand safety still linger. Facebook announced that t... More

Instagram took aim at Snapchat with the launch of its Stories platform, which allows users to post photos and videos that disappear after 24 hours. The news should light a fire und... More

In addition to creating a better user experience, personalisation can help advertisers understand their audiences better by measuring the outcome of their campaigns. Delivering per... More

Ah, the Brexit Regrexit. Marketers, and high-tech marketers specifically, should dissect the events leading up to the world-shaking Leave or Remain referendum and see how emotion-l... More

Most of the summer superhero movies may have come and gone, but a deluge of upcoming popcorn flicks is making this a season to remember for the TV networks. As one might expect, a ... More

Xerox has appointed Pui Chi Li as the head of marketing for Middle East and Africa (MEA). Chi will oversee Xerox marketing and communications activities, technology product and off... More

Prime Focus Technologies brought home two awards at the 2016 CMO Asia National Awards for Marketing Excellence. PFT's Vice President and Head of Global Marketing and Communications... More

Two of the shiniest objects in marketing in 2016 are branded content and virtual reality, so it’s no surprise that the two collided during the Cannes Lions advertising festival i... More

John Curran, Director-Media Analytics, RSG Media: When the asteroid hit, dinosaurs had to adapt or die. Some evolved to become birds; the rest you can see in the museum. Now, ... More

According to Salesforce’s 2016 State of Marketing Research Report, 73% of organisations say that developing a customer journey map is good for their business. But with the rise o... More

Taking into account users’ emotions and situation is crucial when trying to get their cross-screen attention, Yahoo’s new study has found. Surveying 2000 people across Europe, ... More