Tag Archives: marketing

Every content strategy, while sharing common foundational best practices, is a unique strategy. Adobe believes it has a unique content story for marketers through its acquisition o... More

With B2B marketers inundated with data, it is estimated that only 12 per cent of the data is analyzed with 88 per cent of it left going unused. Content marketers have now taken to ... More

This week at its annual marketing conference, Salesforce Marketing Cloud rolled out enhancements to its platform to better plan and execute 1:1 customer experiences across multiple... More

Instagram is about to get a whole lot more like Facebook. That is, the ads that seem to eerily know the products or services that you’ve browsed before are coming to Instagram. T... More

As Salesforce approaches the three-year anniversary of its $2.5 billion ExactTarget acquisition, its marketing platform boss says the company is finally integrated into the rest of... More

Today’s high-performing organizations have a new item in their digital marketing toolbox: augmented reality (AR). With AR technology, a marketer can take a traditional marketing ... More

It’s hard to imagine “Mad Men’s” Don Draper installing an ad blocker, but Boondoggle, an ad agency in Belgium, is betting he would. To find Draper-quality ad creators for t... More

1. Location Data Will Become The Foundation For Local Marketing For quite some time, businesses have treated location data — such as their names, addresses and phone numbers — ... More

The old adage of “If you build it, they will come” has been replaced with newer notions around “empathy mapping” and anticipating customer needs prior to product formation.... More

Compared to almost all other aspects of business, marketing has been slow to adopt data-driven rigor. This is largely because data in marketing traditionally have been hard to trac... More

As we’ve stated in the past, the NBA is one of the more digitally savvy leagues in pro sports. Today, this assertion has been supported with the launch of NBA All-Star voting via... More

Channels like social media, mobile apps and immersive in-store experiences are exciting touch points for digital marketers looking for the coolest new ways to engage consumers. How... More

For marketers, truly valuable customer data comes in two forms: thick data and big data. Thick data is generated by ethnographers, anthropologists, and others adept at observing hu... More

Data is arguably the hottest commodity in marketing, which makes it a tempting target for bad actors. But it's not just Eastern European hacking networks that companies have to wor... More

Data-driven marketing isn’t going anywhere—in fact, it’s only going to get bigger, better and more integrated into consumers’ experiences over the coming years. Consumers c... More

When it comes to digital marketing, online data is the fuel that drives success and marketers must collect and integrate these online data sets into a marketing database. Marketers... More

While infographics are now a standard part of the corporate communicator’s toolkit, data visualizations driven by original data are still few and far between. Look on Pinterest a... More

Regardless of the size of your business, getting personal with your customers is proving more important by the day, according to Adobe’s “2014 Digital Marketing Optimization Su... More

by Marty Porter Hollywood could have done a lot more to help keep Brian Dunn his job. You don't need to be reading this newsletter to find out that the Best Buy CEO was shown the d... More

These days, marketers of Hollywood films routinely look for increased awareness from non-traditional sources, including news coverage of the marketing campaigns themselves in The N... More