Tag Archives: nielsen

The TV industry’s efforts to find a new yardstick to measure audiences watching their favorite shows on screens of a new design are running into headwinds. After NBCUniversal ... More

Nielsen has reached an agreement to acquire Tribune Media’s Gracenote digital and data business operations for $560 million in cash, the companies announced Tuesday. Gracenote su... More

Performing rights organization ASCAP today announced a new partnership with Nielsen that would allow the company to offer additional and clearer data to its members, which include ... More

NBC Universal has sent a letter to Nielsen expressing concern over its Total Content Ratings product and asking the media measurement giant to delay its introduction. In a letter o... More

Measurement firm Nielsen and location data company Foursquare are teaming up to help marketers better understand when online advertising drives people into physical stores. Nielsen... More

Nielsen is in advanced talks to acquire Emeryville, Calif.-based media data specialist Gracenote from Tribune Media, Variety has learned from multiple sources. Gracenote started ou... More

Nielsen's latest eSports survey reveals that 14 percent of Americans over the age of 13 are fans of professional gaming. The data reveals that eSports fans are 77 percent male, and... More

YuMe and Nielsen today released a new neuroscience-informed research report demonstrating how the unique power of virtual reality platforms present marketers with incredible potent... More

CBS CEO Les Moonves said he expected Nielsen's Total Audience Measurement to be a big part of the negotiations in nexat year's upfront. Speaking during CBS’ earnings call Thursda... More

Nielsen said that it will use its portable people meters to measure out-of-home viewing for national television clients. Viewing in bars, restaurants, health clubs and offices can ... More

The Nielsen Connected Partner Program means that for the first time, the company – which collects data from point of sales and e-commerce systems as well as through consumer focu... More

Music Connect is a one-stop shop for clients to access sales, streaming, airplay spins, and audience, and social measurement data for the music industry. The latest update gives us... More

Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric... More

As the number of skinny bundles and other over-the-top (OTT) services continue to proliferate, it’s too soon to say whether cord cutting and cord shaving by consumers will stabil... More

The question of whether virtual reality will become a mainstream medium has in some ways been more of a "chicken or egg" dilemma. Some say there needs to be enough content created ... More

Almost a year after taking the wraps off its multiplatform total audience measurement tool, Nielsen said it has set a release schedule and will complete the rollout of its total co... More

Nielsen families in about 140 local TV markets won’t have to record their viewing habits in antiquated paper diaries beginning mid-next year, as the ratings measurement company h... More

By Jeff Berman Nielsen continues to make strides in its ability to measure TV content regardless of where it’s being viewed and when, but there are still concerns among advert... More

At a time when so-called “viewable impressions” are emerging as the industry standard for most digital media buys, Nielsen is integrating three of the leading verification prov... More

Nielsen unveiled its first findings on viewership of TV shows on streaming services on Wednesday, providing data about select programs to media partners at a conference in Las Vega... More