Interactive

The BBC has launched its own virtual reality studio. BBC VR Hub will spearhead the BBC's VR production and explore how it can create real audience impact. According to a blog post ... More

While the debate about whether virtual reality is just some oversold hype rages on, the nascent industry can at least boast of having crossed an important milestone. According t... More

Blockchain meets the Internet of Things - Though this sounds like a clash of the buzzwords, serious thinking is going into how these technologies could be made to work together to ... More

The HomePod speaker was announced in June, with an initial launch date set for December. Apple said that its smart speaker will be able to control home appliances and take basic or... More

HBO has partnered with filmmaker Steven Soderbergh to present the Mosaic app, an interactive experience that experiments with the conventions of storytelling. Three years in develo... More

Along with the company’s data-set and extensive big data capabilities, the alliance with PwC will see Beyond Analysis’ solutions used to benefit the consultancy’s clients acr... More

Companies thriving in the digital age don’t see data as mere “digital exhaust” belching out from transactional systems. Instead, they view data as a prized enterprise asset t... More

Millennials will represent the largest group of shoppers when it comes to Smart Home and consumer electronics purchases this holiday season, with 46 percent of younger consumers i... More

Spend on marketing technology has fallen by 15% this year as chief marketing officers express concerns over their ability to manage the technology effectively, according to a repor... More

If Amazon is successful, Alexa could siphon precious time and attention away from smartphones, in the same way that smartphones have made the PC less relevant over the past decade.... More

Amazon Web Services is gearing up to launch more services targeted at the hot topic of artificial intelligence at its re:Invent conference in Las Vegas later this month, according ... More

ESPN is bringing "SportsCenter" to Snapchat. A reimagined version of the iconic sports show will debut on Monday, with two episodes planned for every weekday and one each on Saturd... More

Data analytics has emerged as one of the most important business and technology differentiators for organizations, giving them the power to draw keen insights about virtually any a... More

Plotting director Steven Soderbergh's latest project—an interactive smartphone app called Mosaic—required covering most of the walls in a Chelsea loft with color-coded cards an... More

Artificial intelligence is changing almost every aspect of modern life, and the television advertising industry is no exception. Thanks to more advanced methods of data collection,... More

The brand’s new “countdown-to-launch” program is a new initiative based on insights from consumer research that ultimately reflected how much gamers really miss midnight laun... More

Television is dead֫—long live television. Depending who you talk with, we’re either witnessing the death of TV or only entering its golden age. Part of that discussion hinges ... More

TiVo today introduced several exciting additions to the TiVo consumer product family – the TiVo BOLT VOX™ and TiVo Mini VOX™. The latest device lineup includes TiVo’s first... More

How come only 0.08% of Snapchat’s users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting in warehouses after the company bungled the launch.... More

Artificial intelligence is changing almost every aspect of modern life, and the television advertising industry is no exception. Thanks to more advanced methods of data collection,... More