Analytics

If you have any sort of analytics system in place right now, then you’re more than likely not getting as much value out of it as you could. Data monetization refers to the way th... More

Whether we like to admit it or not, humans are rather predictable and most of us keep to some kind of routine. So it’s little surprise marketers can use technology to guess what ... More

With a laser-like focus on digital marketing and customer experience, many organizations have allowed their marketing operations and planning efforts to lag behind the technology c... More

Informatica has partnered with Google Cloud's Apigee product group, in a best-of-breed alliance to provide enterprises with a unified API management and integration solution. The p... More

With the advent of digitization, big data analytics has become an established part of doing business across the globe. Most organizations now look to big data as a mainstream pract... More

Over the last several years, the global database market has made significant strides toward leveraging real-time information. As telcos and other industries prepare for the transit... More

YouTube has frustrated digital video creators for not always displaying their videos to the people who subscribe to their channels and for sometimes pulling ads from their videos t... More

Why aim audio ads at smart speakers now? "Almost 80 percent of audio is consumed in places that visual media can’t reach users,” says Adobe Advertising Cloud’s Siddhant Bhati... More

Luxoft has partnered with R3, an enterprise blockchain software firm. Luxoft will lead the integration of identity management applications on Corda, R3’s open source blockchain p... More

Ahead of the crunch match with Sweden in Sochi this Saturday, you can be sure that Germany will be using what it considers to be its "Virtual 12th man" in a bid to gain any sort of... More

Maybe you’ve heard of text analytics (or natural language processing) as a way to analyze consumer sentiment. Businesses often use these techniques to analyze customer complaints... More

Expert System announced that Forrester Research has named Cogito, its text analytics and cognitive computing platform, as a Strong Performer in its latest report. With a continued ... More

A tablet-based system will give coaches for all 32 teams access to player statistics and video footage in real time. Match footage will be subject to a 30-second delay, alongside s... More

If you're looking for a favorite when the World Cup opens next week in Russia, it's Brazil. Spain will be the losing finalist. If real outsiders are of interest, two to consider ar... More

Data improves the shopping experience for customers. Blockchain delivers an efficient way to collect and analyze the available information. Working with artificial intelligence and... More

Large scale data and analytics for global organizations can be complex enough in their design, implementation and operationalization, let alone adding in the unfamiliarity of cloud... More

Gracenote is launching Sonic Style, a breakthrough music descriptor system which classifies the “style” of musical recordings across massive catalogs for the first time ever. ... More

Gracenote is helping to enhance the experience for TV viewers who use new Virtual Multichannel Video Programming Distributor (vMVPD) services. A new TV metadata and electronic pro... More

Adobe released a new analytics tool for paid search that helps its customers stop thinking about vanity metrics and stressing over Excel spreadsheets and simply focus on their ROI.... More

Disney ABC Television Group television arm of the global media conglomerate. With more than 7,000 employees, DATG is responsible for producing and delivering content across the ABC... More