Data

The platform economy, driven by the rise in big data, new algorithms, and cloud computing, has been on the uptick for years now. Individual platforms are built on Web application p... More

Business platforms now set new standards in elevating the customer experience by leveraging first-party data to overcome bias and the limitations of consumer research. Therefore, b... More

Etsy is using machine-learning technology from Google to boost sales, reports The Wall Street Journal. Etsy in 2017 began shifting its resources to Google Cloud, a move 'partly mot... More

TiVo announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge’s Identity Graph and premium demographic attributes; giving TiVo... More

Sony Music announced two new payment features for its artists — “Real Time Royalties” and “Cash Out” — through its artist portal beginning this fall. 

A memo sent ... More

Business is increasingly data-driven. Many companies have famously bragged about creating a data-driven culture, but can data analytics truly impact business competitiveness? Is it... More

Online TV usage is growing rapidly in major European countries, according to the findings of a new study conducted by Gracenote and nScreenMedia that revealed increased usage of mu... More

Google announced at the Copenhagen Fashion Summit that it is building a Google Cloud data analytics and machine learning service that will “give brands a more comprehensive view ... More

When enterprises think of internet connectivity, some still think of the old standbys of T-1s and T-3s, and we find many customers who haven’t touched their Internet connections ... More

Adobe has launched a cloud product suite for retail and ecommerce technology services. The Adobe Commerce Cloud is the fourth Adobe cloud offering, joining the Experience, Advertis... More

MarkLogic announced Embedded Machine Learning and other features in the latest versions of the enterprise-grade MarkLogic Data Hub 5.0 and the MarkLogic 10 multi-model database. Th... More

While it’s clear that businesses compete based on customer experience, a good deal of uncertainty exists about what an effective customer experience management (CXM) strategy loo... More

SAP has ushered in a new era in the way consumers and enterprises interact with each other. Just three months after completing its acquisition of Qualtrics, SAP has rolled out 10 n... More

The ‘data versus humans’ conflict is one that many organisations face, but companies must realise that software is no replacement for creative decision-making.... More

One of the major hurdles companies face in transforming to a Digital Supply Chain is their inability to get data from customers and suppliers—or even from other departments in th... More

Google’s latest anti-tracking privacy tools update hold the potential to remake the world of digital advertising — and entrench power with its powerbrokers.... More

Organizations with a high “Analytics IQ” have strategy, culture and continuous-improvement processes that help them identify and develop new digital business models. Powering t... More

Consolidate data into a single data lake to avoid data sprawl. As companies grow into Big Data maturity, deployments of Hadoop and other Big Data technologies spring up along the w... More

Prywes: "The rise of Connected TV has opened up a growing channel for media companies, advertisers and marketers to access a new layer of consumer data and insights. I’m especial... More

High quality metadata plays an outsized role in improving enterprise search results. But convincing people to consistently apply quality metadata has been an uphill battle for most... More