Management

DAM is a big part of the martech conversation right now. And with good reason.... More

Over the years, numerous long-standing media businesses have struggled with both technological change and new business models, largely due to fear of losing control of their own de... More

The film industry has created a breath-taking world of content creation that uses digital assets. Thus, the need to efficiently organize these virtual production assets has increas... More

When we say ORM, we’re talking about a combination of a few things: digital marketing, SEO, and public relations strategies, all of which promote and maintain your online image. ... More

The growing demand for content has put pressure on brands to manage and distribute their content faster while also offering new opportunities to monetize their media. MAM technolog... More

Almost everyone in the media and entertainment industry uses some form of a Digital Asset Management (DAM) system and often does not even realise it. Even if you are not using any ... More

There’s more great content to enjoy than ever before. Content owners are churning out TV series with production values that resemble blockbuster theatre releases. But finding tha... More

One of the key issues facing media organizations is a potential lack of understanding for which titles are in their own libraries; effective Title Management is only as good as the... More

While media companies have been pioneers in the cloud, creating content, optimizing supply chains, and driving new distribution models such as direct-to-consumer streaming, they ar... More

To build successful content libraries, unsung heroes of the residual teams must accurately predict what will resonate with viewers and forecast what it will cost to procure desired... More

Courageous leaders move past their insecurities regarding emerging technologies, unfamiliar jargon in the boardroom, or modifications to their leadership style. They adopt an oppor... More

In the new three-year agreement, Cognizant will enable Volvo Cars to harmonise its F&A and procurement processes and implement Intelligent Process Automation to drive efficienc... More

When faced with a decision of what DRM vendor to choose, the landscape can prove to be a bit cloudy. While there aren’t many companies to choose from, there are several important... More

As agencies transform how they design and deliver services, grants management teams are a critical first line of collaboration and response. Modernizing grants processes can help a... More

FFmpeg is one of the most powerful tools available when it comes to A/V content processing/encoding/packaging. While very capable, with DRM in the picture, it leaves some things to... More

Alteon has opened two high-speed content-upload sites, so creatives can begin collaborating on remote productions quickly, easily and hassle-free. The sites, located in Manhattan a... More

Whether its increasing sales, driving web traffic or starting social media conversations, visual content and assets are crucial components of a content marketing strategy. But such... More

Data science initiatives should be integrated with the overall business strategy, and then overseen by an intermediary group that works between the company and its data scientists.... More

In the rush to transform workplaces from ‘traditional’ to digital many of the technologies that were staples of the enterprise before the pandemic have been set aside for now, ... More

A business model built on subscription revenues, a robust marketplace of sellers, and data and machine learning is essential to compete for human and financial capital.... More