Marketing

Hulu is trying to change how the industry thinks about the TV ad experience. Over the past few years, Hulu has built interactive ad formats to fit consumer viewing behaviors. Earli... More

Many brands have recognized that LinkedIn is invaluable to their marketing efforts. Now Adobe and LinkedIn are working together to significantly increase the platform’s marketing... More

While the rise of digital advertising— and its ability to granularly target, measure and pay only for views or clicks— took the guesswork and risk out of advertising, billboard... More

EY has officially launched a new podcast, ‘Let’s talk marketing’. Featuring leading global CMOs, authors, advisors and academics the podcast provides in-depth conversations a... More

Casting Networks has announced the launch of Premium Unlimited, a new premium membership available to talent on our LA Casting platform. The Premium Unlimited membership enables ta... More

Adobe has a lot going on with Analytics and the Customer Experience Platform, a place to gather data to understand customers better. Today, it announced a new analytics tool that e... More

At IBC 2019 ThinkAnalytics will launch ThinkAdvertising, a new addressable advertising solution that provides pay-TV and OTT providers with deep insights from rich viewing, behavio... More

The Runway by SAP mobile app will debut at the Badgley Mischka show at New York Fashion Week on Sept. 11. The app enables fashion show audiences to actively participate in the show... More

Podcasts have been around for more than a decade, but over the last 24 months or so, have become significantly popular — and as a result, attracted a lot of attention from digita... More

The game industry is booming, expected to make $152B worldwide in 2019. Applying affiliate marketing to the video game industry doesn’t work the same way as in other e-commerce s... More

Tillman: "We live an intelligent world where data is at the forefront of fueling everything for us. We also we live in an experience economy where your product has to become the ex... More

Chief marketers have long kept customers in their direct line of sight—arguably more than any other position in the C-suite. As this customer-centric mindset spreads across their... More

We hear music every day, we dance to it and sing along with it. Music moves us and even defines our mood and the ambiance of the space around us. But do we know how it is made? Wri... More

The eCommerce industry is booming like never before with the introduction of new technologies. The eCommerce industry is witnessing a redefined form that takes customers to a new l... More

Should chief marketing officers be looking to rebrand to the increasingly popular title, chief growth officer, or is it a bad move?... More

A fresh study has shown the most essential ranking factors behind voice searches are the same as the familiar SEO factors already in existence. Voice assistants are expected to dom... More

o help build the marketer of the future, Adobe is launching a global-first Adobe Advertising Ambassador Program to lead transformation of digital experiences in the Australian mark... More

If you’re moving, perhaps you’re not really paying attention to the content on display.... More

The advent of streaming has changed our relationship to music, but where is it taking us? What's the logical conclusion?... More

Salesforce Essentials now helps small businesses leverage conversations over social media, which means easy, managed customer engagement on Facebook Messenger, Instagram, YouTube, ... More