Marketing

What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for ma... More

Bing on Monday released a feature that curates articles on a specific topic to show how the news story has progressed over time. The search engine’s intelligent spotlight feature... More

Despite rising calls for more regulation of how companies and the platforms that run on them harvest, manage, and deploy consumer data, the actual use of artificial intelligence an... More

Amazon has confirmed the rollout of a new feature called “Answer Update,” which is designed to notify users when Alexa learns the answer to a question it didn’t know when the... More

Talk of voice shopping’s ascendency may be a little premature. Despite studies showing double-digit growth in “v-commerce,” a new report by tech journal The Information sugge... More

Nimble Collective is collaborating with Adobe to integrate Adobe Creative Cloud on Nimble's Virtual Studio Platform, delivering on its promise to democratize the animation technolo... More

TV offers both a broad audience and the means to drive digital response. But to make it even more effective, advertisers should “sync” TV spots with paid-search campaigns in th... More

The programmatic industry has already witnessed a major shift, as mobile has come to dominate browsing habits and the lines between brand information and consumer continue to blur.... More

Historically, ad tech has been a dirty word for publishers, translating to lower CPM’s, lack of control and fraud among other things. Instead, publishers have been more focused o... More

LiveRamp and Adobe have made a deal integrating LiveRamp’s IdentityLink across Adobe’s Advertising Manager, enabling addressable TV advertising using first or third party data.... More

No one would doubt it’s been a tough decade for retailers, and many have failed in the face of digital disruption and transformation. But for Salesforce senior VP of retail and c... More

Although it's growing, the uptake of m-commerce is still far from where it should be. Given the over-reliance on mobile in today's economy, it surprising that mobile has only recen... More

Netflix already uses every opportunity to highlight its slate of original series and movies in its apps, website and on-screen menus. Now it’s using profile icons Netflix custome... More

Spotify on Wednesday announced a new feature designed to make it easier for artists and labels to submit unreleased music to the Spotify editorial team for playlist consideration. ... More

Salesforce July 16 announced it will acquire New York-based marketing firm Datorama, expanding Salesforce’s cloud, data integration and AI-powered marketing intelligence solution... More

The flood of traffic is good for Amazon’s fast-growing advertising business, a profitable revenue source that supplements its low-margin e-commerce business strapped with high sh... More

Whether we like to admit it or not, humans are rather predictable and most of us keep to some kind of routine. So it’s little surprise marketers can use technology to guess what ... More

If content is king, then experience is the often more powerful queen. Both are essential for brands to meet customer expectations in today’s multi-channel environment. But whethe... More

The explosive growth of in-home artificial intelligence assistants has many companies scrambling to develop apps and “skills” to keep up with the new technology. But many are d... More

Instagram has always been a platform for discovery, from launching new food trends to fashion brands, but music has been a more difficult area for the app from a discovery standpoi... More