Marketing

At its peak this summer, one in ten Americans was playing Pokémon GO. The smash hit game for catching Nintendo’s popular digital characters around real-world neighborhoods soare... More

After “Hey, Siri”, “Alexa” and “OK Google”, comes… The Weather Company, whose partnership with IBM aims to let audiences converse with brand ads using their voice or ... More

Of the many problems that vex podcast and radio producers, the shareability of audio — or the lack thereof — remains at or near the top of the list. Unlike photos, videos, and ... More

Snapchat has turned on the gears of its ad technology platform, unleashing a new way to buy and even test ads. Snapchat has fired up its ads API -- application programming interfac... More

Less than four months after Salesforce acquired Demandware for $2.8 billion, the San Francisco-based CRM giant today relaunched the e-commerce software as the Salesforce Commerce C... More

Artificial intelligence software remains the foundation of most services and products that advertisers will see this year. While search became the first to demonstrate the power of... More

Anyone who's opened a new app lately has seen a location- tracking pop-up that reads something like, "Allow app to access this device's location?" Most people tap "Allow" on the as... More

IBM Watson has become for many a household name, complete with appearances on "Jeopardy" -- and in an earlier iteration, the defeat of the chess grandmaster Garry Kasparov. Watson ... More

Visa, in partnership with Oracle, today introduced Visa Advertising Solutions, a new suite of products to help merchants understand whether their digital advertising efforts are in... More

Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down. The popular messaging app... More

Nevertheless of whether your business is looking to build or buy your content marketing expertise, setting yourself up for greater success will take dedication, determination and a... More

Laura Ipsen – formerly an SVP of Oracle’s global industry solutions group – met this week with prospective and current marketer clients at DMEXCO and throughout Europe. “A ... More

The proliferation of so-called “cross-platform” screens for watching TV and video has focused the media industry on measuring and understanding how consumers view advertising a... More

Before its anticipated sci-fi series “Westworld” lands Oct. 2, HBO went all out with a new promotion for the series: a unique web site that does more than just tout the show, a... More

The dream of being able to buy a product directly from a TV show dates back to the beginning of the new millennium. At industry conferences around the world, executives spoke longi... More

If you’re trying to secure millions of dollars in venture capital, these days it may be better to pitch your business as “marketing tech” rather than “ad tech.” It has be... More

Bluetooth low-energy beacons are often mentioned among the hottest technologies that retailers are using to gather more information on customers and send those customers special of... More

A shopping app developed by Xerox is debuting in Hoboken, New Jersey, with the potential to expand to other large and medium-sized cities. Hoboken is partnering with Xerox and AR J... More

Earlier this year, Adobe took the wraps off its new Adobe Marketing Cloud, touting new data science capabilities like Adobe Analytics' Segment IQ, which uses machine learning to he... More

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys wh... More