Marketing
Six Ways Big Data Can Refine Your Digital Marketing Efforts (Dataconomy)
What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for ma... More
Bing’s New Spotlight in Search May Force Publishers to Rethink News Content (MediaPost)
Bing on Monday released a feature that curates articles on a specific topic to show how the news story has progressed over time. The search engine’s intelligent spotlight feature... More
How CMOs are Getting Past the Hype About AI by Finding the Practical Use Cases (GeoMarketing)
Despite rising calls for more regulation of how companies and the platforms that run on them harvest, manage, and deploy consumer data, the actual use of artificial intelligence an... More
What Amazon Alexa’s ‘Answer Update’ Means for Marketers (GeoMarketing)
Amazon has confirmed the rollout of a new feature called “Answer Update,” which is designed to notify users when Alexa learns the answer to a question it didn’t know when the... More
Report: Shopping by Voice Muted (Twice)
Talk of voice shopping’s ascendency may be a little premature. Despite studies showing double-digit growth in “v-commerce,” a new report by tech journal The Information sugge... More
Adobe, Nimble Collective to Integrate Adobe Creative Cloud on the Nimble Virtual Studio Platform (SCN)
Nimble Collective is collaborating with Adobe to integrate Adobe Creative Cloud on Nimble's Virtual Studio Platform, delivering on its promise to democratize the animation technolo... More
Want TV to Succeed? Focus on the Search Bar (MediaPost)
TV offers both a broad audience and the means to drive digital response. But to make it even more effective, advertisers should “sync” TV spots with paid-search campaigns in th... More
Will 2020 be the Year When Programmatic Grows Up? (The Drum)
The programmatic industry has already witnessed a major shift, as mobile has come to dominate browsing habits and the lines between brand information and consumer continue to blur.... More
What Ad Tech Means for Publishers (MediaPost)
Historically, ad tech has been a dirty word for publishers, translating to lower CPM’s, lack of control and fraud among other things. Instead, publishers have been more focused o... More
Adobe Adds LiveRamp Matches to Advanced TV Advertising (B&C)
LiveRamp and Adobe have made a deal integrating LiveRamp’s IdentityLink across Adobe’s Advertising Manager, enabling addressable TV advertising using first or third party data.... More
Why Salesforce’s Global Retail VP is Optimistic About the Future for Retailers (CMO)
No one would doubt it’s been a tough decade for retailers, and many have failed in the face of digital disruption and transformation. But for Salesforce senior VP of retail and c... More
The Future of M-Commerce (IT Pro)
Although it's growing, the uptake of m-commerce is still far from where it should be. Given the over-reliance on mobile in today's economy, it surprising that mobile has only recen... More
Netflix Launches New Way to Promote Originals: Your Profile Icon (Variety)
Netflix already uses every opportunity to highlight its slate of original series and movies in its apps, website and on-screen menus. Now it’s using profile icons Netflix custome... More
Spotify Launches Feature to Help Artists, Labels Submit Music to Playlists (Variety)
Spotify on Wednesday announced a new feature designed to make it easier for artists and labels to submit unreleased music to the Spotify editorial team for playlist consideration. ... More
Salesforce to Acquire Marketing Firm Datorama (SCN)
Salesforce July 16 announced it will acquire New York-based marketing firm Datorama, expanding Salesforce’s cloud, data integration and AI-powered marketing intelligence solution... More
Amazon’s Prime Day Evolves from Rummage Sale to Must-Shop Event (Bloomberg)
The flood of traffic is good for Amazon’s fast-growing advertising business, a profitable revenue source that supplements its low-margin e-commerce business strapped with high sh... More
How Predictive Analytics Can Improve Your Marketing Campaigns (Tech Wire Asia)
Whether we like to admit it or not, humans are rather predictable and most of us keep to some kind of routine. So it’s little surprise marketers can use technology to guess what ... More
How Data-Smart Marketers Deliver Better Customer Experiences (Adobe Blog)
If content is king, then experience is the often more powerful queen. Both are essential for brands to meet customer expectations in today’s multi-channel environment. But whethe... More
Should Your Business Have an Amazon Alexa Strategy? (Forbes)
The explosive growth of in-home artificial intelligence assistants has many companies scrambling to develop apps and “skills” to keep up with the new technology. But many are d... More
Soundtrack Your Story: Instagram Adding Music Options (Refinery29)
Instagram has always been a platform for discovery, from launching new food trends to fashion brands, but music has been a more difficult area for the app from a discovery standpoi... More