Marketing

From content creation to predictive analytics and digital voice agents — artificial intelligence can be a powerful marketing tool if you know how to use it.... More

While Web3 business models aren’t yet dominating the mainstream, there is a lot of excitement about its potential to displace the existing centralized Web 2.0 model for many if n... More

Flexible working is now essential for employees. But in an industry that relies on creativity and collaboration, how are marketing directors navigating this new landscape? ... More

Brands must create inclusive, immersive worlds for their customers to win in the new metaverse marketing paradigm.... More

Two unique social media trends might have far reaching consequences for marketing. ... More

Social media is the archetypal web2 application – the enabler of the “user-generated web”. But that doesn’t mean it will die out with the onset of the metaverse and web3. I... More

Globe-spanning mega-IPs create genuine canvases for big, bold brand storytelling that has guaranteed reach.... More

Marketing leaders and teams are routinely tasked with keeping the numbers up with their marketing strategy. Your performance will be judged by the revenue coming out of marketing i... More

Marketers should think of the metaverse as an enhanced experience of reality that’s packed with opportunity. We can use it to reach beyond what is possible in the physical world ... More

What's the key at this stage of Web 3.0 and marketing? Think about the right questions to ask.... More

Inflation is profoundly impacting consumers’ relationships with brands, presenting marketers with serious challenges. But could it also hold long-term opportunities for CMOs?... More

There’s no doubt that chief marketing officers are under more pressure than at any time since the CMO position first formed in the 1950s around TV and print advertising. Today th... More

Although it may be hard to picture, it’s natural that the internet will have to evolve beyond the platform-based ecosystem that exists today as we encounter new technology, consu... More

There are major changes taking place in the advertising model of the online world, and the marketing technology or MarTech industry is having to adjust accordingly.... More

Salesforce introduced new Customer 360 innovations that connect marketing, commerce, and service data on one platform so companies can connect, automate, and personalize every sing... More

Advertising is an industry where creativity is one of the most important elements. While AI has been a part of advertising for a long time now, its role has been limited to targete... More

If the podcast ad market wants to continue its current growth trajectory, giving advertisers even more flexibility and scalability and addressing their concerns around targeting an... More

While many of these blockchain services are still in their infancy stages, implementing this disruptive technology into your marketing suite can provide the following value for you... More

Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven fac... More

Advertising will need to be even more intelligent within these decentralized spaces because it won’t be as powerful: its creators are already being rewarded with micropayments fo... More