Marketing

What is the best medium for communicating with consumers? It depends on the content, according to the latest research from Wharton marketing professor Jonah Berger.... More

Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual re... More

A tradition stuck in the past. Let’s face it: the traditional agency pitch is a drawn-out, sprawling, cumbersome process that has now spread throughout the creative industry. ... More

The simplest way to think of it is that natural language technologies can be used to replace a lot of the hum-drum, routine elements of the job. This could include creating lists, ... More

From the metaverse to supply chain resilience, the top retail and consumer goods trends this year are all about the customer experience.... More

A new report indicates CMOs will continue to gravitate toward nascent technology in the months ahead. These experiments come as the industry grapples with changing consumer expecta... More

If Web 3.0 can provide greater privacy, more marketing reach and better targeting, the World Wide Web's latest iteration could ease the online customer personalization problem.... More

Advertisers are expected to spend an estimated $509 billion in 2023, up 6% from $481 billion last year, according to a new report. An estimated $307 billion, just over 60% of the t... More

Impending recession, continued inflation and changing consumer spending mean marketing pros must grow and adjust.... More

After a phenomenal 16-year career at Adobe, Ann Lewnes, Chief Marketing Officer and Executive Vice President, Corporate Strategy and Development, is retiring next month. Since Ann ... More

Families may no longer gather around "the wireless" in the living room to listen to radio broadcasts together. But in the age of the podcast—not to mention the Wi-Fi-operated sma... More

The world of digital marketing is constantly evolving. In 2023, marketers will likely see even more shifts—some volatile. As the demand for new technologies and better digital ex... More

Her industry-defying long tenure comes after a 'radical transformation' for Adobe's marketing organisation.... More

From predictive trends, to long-term brand partnerships and enhanced targeting, what is in store for podcasts this year?... More

On how Zendesk is helping retailers, Jorgensen says, "Zendesk is all about providing the next CX experience to our customers via the channel of their choice. This can be for a bran... More

Despite its rapid growth, brands must set realistic expectations for the metaverse as a new channel. The technology will likely infiltrate all major industry sectors and geographie... More

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. Shifts in customer behaviors, an economy in flux, and emerging technologi... More

The Zendesk and Shopify integration already united the best of all worlds, such as a complete customer history in one dashboard, order fulfillment status, real-time payment transac... More

For entrepreneurs, this is a game changer. An early-stage founder needs to be able to code, sell and market at the same time. Startup founders often report a lack of specific knowl... More

Marketers should explore four emerging tech trends and how they impact customer data management and consumer privacy.... More