Marketing

Can chief financial officers help companies make the most of their investments in digital advertising? How can CFOs wade into the world of media optimisation and effect financial c... More

Sarah Franklin discusses democratizing and diversifying tech and future of live events.... More

Adobe Campaign v8 is designed for cross-channel marketers who need the best-in-class cloud solution for cross-channel campaign management with enterprise scale. This release brings... More

Accelerated by the appetite for new diversions in lockdown, gaming is morphing into a global entertainments phenomenon with profound implications for the marketing industry.... More

The fast-food restaurant chain turned to the product analytics platform Amplitude approximately two years ago to help engage and retain customers. Using machine learning to develop... More

Salesforce unveiled new AI-powered account-based marketing capabilities within Salesforce Digital 360 designed to help sales teams scale their campaigns. Einstein Key Accounts Iden... More

New data from the Adobe Digital Economy Index shows that online spending from March 2020 to February 2021 hit $844 billion. Adobe anticipates e-commerce will bring in up to $930 in... More

Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?... More

Adriana Gil Miner, CMO at Qumulo, discusses lessons learned along the way about connecting (and re-connecting) with customers in a more meaningful (and profitable!) way.... More

Leveraging Gracenote Video Descriptors including mood, theme and scenario in conjunction with cast information, the all-new imagery created by Gracenote will help optimize provider... More

While streaming may be getting all the buzz, advertisers and agencies have also been leaning into addressable TV – the ability to deliver different ads to different households wa... More

2020 brought with it the loss of predictability for brands, and almost every generation and segment of customers (some were new to digital) driven online at an accelerated rate.... More

A new survey of chief marketing officers conducted by Gartner has found that 73% intend to pursue low risk, low return strategies for 2021 – falling back on existing customers to... More

Coronavirus-imposed cancellations of major sporting events have left fans hungry for alternative entertainment, paving the way for CMOs to take a chance on the burgeoning esports m... More

Skills that allowed CMOs to thrive in the past will still hold value, but in 2021, the list of priorities will change. Outsourced CMOs will become even more common. Some high-level... More

The consumer demand for more from their online experiences has created a race by retailers and tech partners to build smarter, more personalized, digitally-enhanced shopping experi... More

COVID-19 has forced marketers across the globe to rethink and reimagine their people, processes, and technologies faster than ever before. There has been unprecedented growth in th... More

2020 has tested the mettle of every marketer as they try to help lead their companies through health and economic crises. For businesses, the pace of change has been so swift that ... More

Unilever will make use of Alibaba Cloud’s AI and cloud-based technologies to develop its omni-channel, online and offline demand generation activities.... More

Alicia Tillman on the business of marketing and what a time of crisis has called for from brands.... More