Measurement

Last year, Nielsen began releasing total audience measurement data to clients who opted into the new product, which gauges viewership across television and digital. ComScore rolled... More

Is the hope that once the total audience data is made public it will end a lot of the complaints about Nielsen ratings? "We get three different types of criticism from clients. The... More

Nielsen, looking to make its data more useful and easier to access, is introducing a marketing cloud. The cloud comes with tools that let marketers plan campaigns, activate them an... More

The upfronts season, in which US TV networks tempt ad buyers to open their wallets by presenting their roster of programming, has begun – and Nielsen is hoping it is just in time... More

Dish Network has agreed to provide its national and local set-top box data to Nielsen for use in the measurement company’s Total Audience strategy. The deal comes on the heels of... More

In households across the U.S., families still may gather to watch TV after dinner, but that picture looks far different today than it did even just a few years ago. Though people s... More

This new "brand level" tracking will give content providers a much clearer picture of what kind of digital media player their content is most popular on. Content providers could th... More

Networks will have to wait a few months longer for full access to Nielsen's new Total Audience Measurement data, but in the interim, the company is preparing to share more informat... More

At Adobe Summit, Adobe and comScore announced a global strategic partnership to provide new insights into the media consumption behaviours of digital audiences. This new partnershi... More

ComScore and Adobe are joining forces to try to figure out what television viewers are watching when it’s not regular TV. A new partnership will combine the data and tools behind... More

By Chris Tribbey Adobe used its Las Vegas Adobe Summit event to make several major announcements March 22, including a new partnership with online tracking firm comScore, one that... More

Viacom and comScore have struck a multiyear deal to measure video viewing across TV and digital platforms — and sell ads based on that data — but the media conglomerate is not ... More

TV-measurement leader Nielsen is making changes to the availability of its time-shifted audience data, releasing Live + 7 information to clients in nearly half the time and on a ro... More

Nielsen said it completed its acquisition of Informate Mobile Intelligence. Informate, based in Mumbai, India, uses smartphone metering technology to provide insights into mobile d... More

Netflix knows that the average subscriber spends a mere 60 to 90 seconds scanning movies and TV shows on the platform before giving up, according to a recent report by Netflix’s ... More

Foursquare is now in the offline sales attribution game. The social/location discovery platform is going after retail marketing budgets and promising to connect digital ads—and n... More

Metrics matter to media companies. They affect the way a publisher measures its audience, the way it sells advertising, and the extent of its bragging rights. The only problem is t... More

Since the dawn of web measurement in the late 1990s, digital marketers have been a notoriously analytics-focused bunch, living their lives through conversion rates, bounce rates, c... More

ComScore vowed to roll out new systems to count video viewers across TVs, tablets, desktop computers and more – all in time for the media industry’s critical upfront season, wh... More

Nielsen, the 93-year-old company that has long operated an effective monopoly over television ratings in the United States, is facing blistering criticism from TV and advertising e... More