Smart News Headlines

 

Salesforce CMO: Modern Marketers Have an Obligation to Give Customers Control of Their Data (CMO)

Marketers need to work harder to provide customers with transparency and an ability to control their own data as part of their ethical – and not just legal – responsibility tow... More

Spotify Wrapped Isn’t Just a Personalized Playlist – It’s an App Download Blitz (Fortune)

Culled from data specific to each listener, Spotify Wrapped is a personalized playlist of the songs each Spotify user has listened to most over the course of the year. The playlist... More

The Danger in ‘Just Data’ (TechNative)

In recent years, data analytics has become essential for many markets including industrial manufacturing. When allied with domain knowledge, analytics can be key in finding the sou... More

New MESA Newsletter Schedule

Following the Thanksgiving holiday, MESA newsletter subscribers saw a change to our publishing schedule, with the WiTH Wire — a weekly newsletter covering the latest news, innova... More

DXC Technology: Five Technology Trends in 2020 Poised to Transform the Future of Work (SCN)

Five technology trends are poised to transform the future of work beginning in 2020, DXC Technology announced as part of an annual forecast. The rapid adoption of emerging technolo... More

Streaming’s Data Compliance Headache (THR)

From Disney+ to Harry Potter websites, Hollywood is readying a slew of digital platforms, and California legislation is taking aim at those collecting user info.... More

AWS Outposts Begins to Take Shape to Bring the Cloud Into the Data Center (TechCrunch)

When AWS announced Outposts last year, a private cloud hardware stack they install in your data center, there were a lot of unanswered questions. This week at AWS re:Invent in Las ... More

How Top Brands Tackle Retail’s Peak Season (Forbes)

Cloud computing can make these sorts of outages a thing of the past. Customers appreciate websites and apps that work quickly and allow them to achieve their objectives, and using ... More

NFL Testing New 5G Tech for Next Gen Stats Delivery (SportsPro)

The National Football League is piloting a new 5G cloud technology launched in collaboration with innovation partners Amazon Web Services and Verizon to help enhance the delivery ... More

Adobe, MLB Team Up to Create the Next Generation of Analytical Talent (CIO)

Every organization has felt the acute shortage of workers with analytic skills. But while the headlines often focus on the lack of data scientists, the far larger problem is that o... More

SoftServe Achieves AWS Retail Competency Status (SCN)

SoftServe announced that it has achieved Amazon Web Services Retail Competency status. The recognition acknowledges that SoftServe has technical proficiency and proven customer suc... More

6 Digital Tech Trends Retailers Can’t Ignore in 2020 (CMO)

Emotions have historically been part of the shopping experience. Whether buying from the same local market each week because they have the best apples, or frequenting a certain bou... More

Forrester Confirms Broader Adoption of DAM Platforms (Nuxeo Blog)

Successful companies realize they need to change to meet the needs of the fast-evolving digital marketplace and are transforming their digital platforms to keep pace. One of the ke... More

Seattle Seahawks Swarm AWS, Seeking Gametime Analytics (CIO Dive)

The Seattle Seahawks chose Amazon Web Services for its cloud computing, machine learning and artificial intelligence needs. The National Football League team will use the AWS cloud... More

Balancing Trust and Personalization in the Digital Age (CMO)

The adoption of new technology across the buyer journey, combined with advancements in artificial intelligence and machine learning, has seen rapid growth over the past few years. ... More

CDOs Will Lead the Way in Digital – But Will it be Chief Data or Chief Digital Officers? (Forbes)

CDOs are ascendant in today’s organizations – with their keen understanding of the power of business technology, many are prime material to move on to CEO roles. The question i... More

New Data Governance Capabilities in Adobe Experience Platform Help Brands Manage Data Better (Adobe Blog)

It’s an understatement to say that data is at the crux of business decision-making today. That’s precisely why so many companies are committed to democratizing data across thei... More

5G Will Bring Digital Billboards to Life and Marketers Need to Prepare Now (TWA)

Everybody is excited about 5G. Be it governments, telecom operators, businesses, or the public. The technology has created a lot of hype — and most are sure it will live up to it... More

How to Revive the Mall Experience for the Digital Generation (Forbes)

With consumers shifting more of their spending from physical stores to online, and young generations looking for novel in-person lifestyle moments rather than just products, mall o... More

Avid’s Audio Solutions Help SiriusXM Upgrade Jazz at Lincoln Center Studios for Live Broadcasts (SCN)

Avid announced that long-time customer SiriusXM Satellite Radio has upgraded its Jazz at Lincoln Center mixing and recording studios with Avid audio hardware and software solutions... More

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