Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programma... More
Tag Archives: audio
Programmatic Audio Emerges – And Looks For Its Place In The Media Plan (AdExchanger)
YouTube vs. Top Three Music Labels (IBT)
The top three music labels are set to renegotiate their licensing deals with Google-owned streaming giant YouTube, the Financial Times reported Sunday. Falling album sales and the ... More
Three Big Audio Trends to see at NAB 2016 (TV News Check)
In ages past when monaural sound was the standard for TV, audio was regarded by many as an afterthought when it came to television. Thankfully, that mindset began changing decades ... More
CES 2016: DTS Continues To Expand Global Reach Of Highest-Quality Audio (MESA)
DTS, a global leader in high-definition audio technology and solutions, will showcase and be showcased across a wide array of products and services incorporating its premier digita... More
Does Podcasting Have a Sharing Problem? (Observer)
Podcasting might have a sharing problem. The jury is still out. Maybe if it were easier to share little bits of audio, though, bits could go viral? Maybe if it were fairly simple t... More
Audio-Beacon Startup LISNR Raises $10 Million Series B Round Led By Intel Capital (TechCrunch)
LISNR’s technology is an audio-based platform for communicating data across devices. Any brand or device that wants to use it just needs to drop in a few lines of code into their... More