Tag Archives: marketing

How Marketers are Adapting to the New World of Hybrid Working (Racontuer)

Flexible working is now essential for employees. But in an industry that relies on creativity and collaboration, how are marketing directors navigating this new landscape? ... More

Five Steps in Strategy Marketing Leaders Can Take to Drive Revenue (DMN)

Marketing leaders and teams are routinely tasked with keeping the numbers up with their marketing strategy. Your performance will be judged by the revenue coming out of marketing i... More

For CMOs, Inflation is Both Challenge and Opportunity (Racontuer)

Inflation is profoundly impacting consumers’ relationships with brands, presenting marketers with serious challenges. But could it also hold long-term opportunities for CMOs?... More

How to Use Change Management to Execute a New Marketing Vision (Forbes)

It’s a period of transition from the old to the new, and it can be disorienting at first. As marketing teams are increasingly becoming remote and adopting new technologies, leade... More

What Every Marketing Chief Needs to Know About RevOps (Raconteur)

A revenue operations model sees sales, marketing and customer services come under one leader to harmonise growth efforts. Where will this leave the CMO? Click here to read the f... More

Why Marketing Agencies Should Use Blockchain Technology (Entrepreneur)

While many of these blockchain services are still in their infancy stages, implementing this disruptive technology into your marketing suite can provide the following value for you... More

Digital Sales Expert Explores How Immersive Tech Can Enhance Your Marketing

Immersive technologies can significantly enhance the marketing of media and entertainment companies, according to Natascha French, CEO and founder of digital sales and marketing ag... More

Digital Sales Expert Explores How Immersive Tech Can Enhance Your Marketing

Immersive technologies can significantly enhance the marketing of media and entertainment companies, according to Natascha French, CEO and founder of digital sales and marketing ag... More

Digital Sales Expert Explores How Immersive Tech Can Enhance Your Marketing

Immersive technologies can significantly enhance the marketing of media and entertainment companies, according to Natascha French, CEO and founder of digital sales and marketing ag... More

Next ‘Lunch and Learn’ Focuses on Keys to Great Marketing

Natascha French, CEO and founder of digital marketing and sales agency Scale Strategies, will be the next speaker April 21 at MESA’s weekly “Lunch and Learn” event. Join h... More

M&E Journal: It’s a Data-Driven Content World

People have constantly changed the way they consume content over the past 30 years, with OTT-driven technologies and unbundled streaming being just the latest examples. In resp... More

How a Combined HBO Max and Discovery+ Will Change the AVOD Landscape (MD)

The streaming wars of the last few years have entered a new phase, as formerly ad-free platforms prepare to open their walled gardens to advertising and smaller players consolidate... More

Will the Metaverse Revolutionize Marketing and Customer Experience? (CMS Wire)

Gen Z and digital natives won’t think twice about engaging in the metaverse. After all, many of them have been participating in metaverses like Minecraft, Fortnite, Roblox and ot... More

M&E Journal: It’s a Data-Driven Content World

People have constantly changed the way they consume content over the past 30 years, with OTT-driven technologies and unbundled streaming being just the latest examples. In resp... More

Metaverse Marketers Will Know What Customers Want Even More Than Digital, Legacy Media (Media Post)

If you think digital privacy is a concern now, wait. This is only the ground floor - some narrower vision of the world to come. Now, Metaverse assumptions could get deeper for priv... More

How TikTok is Fueling Hollywood Marketing (Deadline)

TikTok’s grip on young audiences is a well-established fact, but the social network has just released a new report detailing how that defining trait has made it increasingly attr... More

Why 2022 Will Be the Year of the Marketer – And the Consumer (Media Post)

At least one thing is clear as we transition into 2022: we are no longer waiting for a revolution in how consumers interact with media. That shift has happened, and its impact incr... More

How 40 Years of Music Videos on TV Taught Marketers About Context and Nuance (Digiday)

Whether on basic cable, mobile or now on CTV too, because of their timeless appeal music videos have been a constant fixture in a dynamic landscape,and today they are programmed mo... More

The Role of Serendipity in Marketing Results (CMS Wire)

You know the saying “correlation does not equal causation”? Marketers are infamous for equating correlation and causation.... More

Time is of the Essence for Marketers as Consumers Savor the Moment (Forbes)

Online shoppers are drawing out transactions—embarking on deep-dive information gathering before committing to “buy now.” Brands are catching on, recognizing that more custom... More