Tag Archives: marketing

The total global advertising and marketing mix is estimated to have expanded 4% in 2023, but is forecast to expand at nearly double that rate - 7.7% - this year.... More

Businesses constantly seek innovative strategies to captivate their audience and forge meaningful connections. Voice cloning in marketing offers unprecedented opportunities for enh... More

Marketing professionals have a precious opportunity to harness AI in advertising and reach consumers more effectively than ever before.... More

In marketing, the convergence of data science and artificial intelligence is not just a trend; it's a revolution. This powerful synergy transforms how businesses predict market tre... More

A new report shows that marketers are taking charge and racing to learn new skills to keep up with the rapid evolution, with as many as 85% of respondents stating that they are upd... More

Businesses, especially in the media and entertainment industry, are running so fast, trying to catch the next great thing that they’ve lost sight of the reason they’re in busin... More

What is the best medium for communicating with consumers? It depends on the content, according to the latest research from Wharton marketing professor Jonah Berger.... More

Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual re... More

Advertisers are expected to spend an estimated $509 billion in 2023, up 6% from $481 billion last year, according to a new report. An estimated $307 billion, just over 60% of the t... More

Impending recession, continued inflation and changing consumer spending mean marketing pros must grow and adjust.... More

Marketers should explore four emerging tech trends and how they impact customer data management and consumer privacy.... More

Flexible working is now essential for employees. But in an industry that relies on creativity and collaboration, how are marketing directors navigating this new landscape? ... More

Marketing leaders and teams are routinely tasked with keeping the numbers up with their marketing strategy. Your performance will be judged by the revenue coming out of marketing i... More

Inflation is profoundly impacting consumers’ relationships with brands, presenting marketers with serious challenges. But could it also hold long-term opportunities for CMOs?... More

It’s a period of transition from the old to the new, and it can be disorienting at first. As marketing teams are increasingly becoming remote and adopting new technologies, leade... More

A revenue operations model sees sales, marketing and customer services come under one leader to harmonise growth efforts. Where will this leave the CMO? Click here to read the f... More

While many of these blockchain services are still in their infancy stages, implementing this disruptive technology into your marketing suite can provide the following value for you... More

Immersive technologies can significantly enhance the marketing of media and entertainment companies, according to Natascha French, CEO and founder of digital sales and marketing ag... More

Immersive technologies can significantly enhance the marketing of media and entertainment companies, according to Natascha French, CEO and founder of digital sales and marketing ag... More

Immersive technologies can significantly enhance the marketing of media and entertainment companies, according to Natascha French, CEO and founder of digital sales and marketing ag... More