Tag Archives: nielsen

Almost a year after taking the wraps off its multiplatform total audience measurement tool, Nielsen said it has set a release schedule and will complete the rollout of its total co... More

Nielsen families in about 140 local TV markets won’t have to record their viewing habits in antiquated paper diaries beginning mid-next year, as the ratings measurement company h... More

By Jeff Berman Nielsen continues to make strides in its ability to measure TV content regardless of where it’s being viewed and when, but there are still concerns among advert... More

At a time when so-called “viewable impressions” are emerging as the industry standard for most digital media buys, Nielsen is integrating three of the leading verification prov... More

Nielsen unveiled its first findings on viewership of TV shows on streaming services on Wednesday, providing data about select programs to media partners at a conference in Las Vega... More

The way we watch TV has changed dramatically in the last decade. With Netflix, Hulu, network streaming apps, and on-demand options, more audiences participate in time-shifted viewi... More

Two companies are competing to be the first to fully and accurately measure who's watching TV in a digital world. Nielsen has long been the gold standard for TV ratings, but it's n... More

Since first announcing its Total Audience Measurement in October, Nielsen has maintained that the new tool, which will include viewers across all linear and digital platforms in a ... More

Social measurement as it relates to TV viewing is a tricky proposition. Does social chatter around a show result in higher ratings for that show? Should measurement begin two hours... More

Last year, Nielsen began releasing total audience measurement data to clients who opted into the new product, which gauges viewership across television and digital. ComScore rolled... More

Is the hope that once the total audience data is made public it will end a lot of the complaints about Nielsen ratings? "We get three different types of criticism from clients. The... More

Nielsen, looking to make its data more useful and easier to access, is introducing a marketing cloud. The cloud comes with tools that let marketers plan campaigns, activate them an... More

Global advertising-supported video-on-demand services, Internet-based and otherwise, continues to grow -- but the advertising content isn’t satisfying TV consumers. Some 66% of g... More

Nielsen said it completed its acquisition of Informate Mobile Intelligence. Informate, based in Mumbai, India, uses smartphone metering technology to provide insights into mobile d... More

American viewers watch less live TV, while more households have access to streaming video on demand services like Netflix, according to a first look at Nielsen’s newly released t... More

The TV industry will mark 2016 by finally getting to try out Nielsen’s long-ballyhooed Total Audience Measurement tool. B&C got an early look at the system this month in a living... More

One of Nielsen’s biggest goals for 2016 will be to introduce its multiplatform measurement tool tracking “total content ratings” into the marketplace, says David Hohman, Niel... More

In a deal being announced today with one of the world’s largest aggregators of mobile user identities and behaviors, Nielsen’s eXelate unit will dramatically expand its footpri... More

It's been nine years since networks and advertisers agreed on the eligibility criteria for C3 and C7 TV ratings, but given the seismic shifts in the industry since then, it feels m... More

To help media companies get faster and easy access to TV research, Nielsen has “opened” up its data in launching a series of programming tools -- APIs (application programming ... More