Tag Archives: VR

Technicolor Jack Daniels Experience Shows VR Ad Potential

It’s not just video games and Hollywood entertainment looking for an edge with virtual reality. Technicolor-owned VFX house The Mill — which was acquired for nearly $294 mil... More

How Virtual and Augmented Reality Could Play a Role in Apple’s Future (AppleInsider)

Video gaming and education has depended for many decades now on computer simulations of the real world. Physics engines for engineers visualizing and testing products are both bill... More

Best Buy CEO: VR Won’t Be Huge Factor For It This Year

Virtual reality (VR) may contribute to Best Buy’s growth in the future, but the retailer doesn’t expect the nascent technology to play major role in its performance this year, ... More

Fox Sports, NextVR to Offer Bundesliga Opener in VR (MCN)

Fox Sports and NextVR said they will team to offer the opening match of the 2016/2017 Bundesliga season live in virtual reality. The 54th season of Germany’s top pro soccer leagu... More

M&E Journal: How Entertainment Will Be Altered by Immersive, New Consumer Experiences

By Bob Eicholz, CTO Production Services, and Gaël Seydoux, R&I Lab Director, Technicolor The interest, energy and excitement currently building up around entertainment experien... More

Global AR/VR Revenues To Eclipse $162B in 2020: IDC (MCN)

Another forecast believes that there will be some significant financial substance to go along with all the hype around virtual reality and augmented reality. Worldwide revenues for... More

DFC CEO: eSports, VR are Driving PC Game Market Growth

Virtual reality (VR) and eSports are among the key trends driving growth in the PC game market. But it’s still early on for both sectors and most content providers haven’t foun... More

VR Among Olympics-Related Media Options

Virtual reality (VR) apps, an online video series from Comcast’s NBC Universal and Fandango in which Olympics athletes talk about the movies that have inspired them, and an onlin... More

Jaunt Wants to be the People’s VR Platform (Fast Company)

As the proliferation of cameras has made it easy for a whole lot of people to shoot 360-degree video, there are more people than ever creating the kind of content that can be view... More

Dolby Labs, Littlstar Announce Next-Generation Linear VR Experiences (HITS)

Dolby Labs and Littlstar today announced that Dolby Atmos® audio is expected to be available through the Littlstar™ VR application in the Oculus® store, SteamVR™, Apple® App... More

‘Technicolor Experience Center’ Opens To Push The Boundaries Of Immersive Content And Technology (MESA)

Technicolor has announced the opening of the Technicolor Experience Center. The center is tasked with developing high-concept content, platforms and technology for virtual reality ... More

Zuckerberg: Facebook Hitting ‘Important Milestones’ for VR

It’s still “really early” for Facebook when it comes to virtual reality, but the company is already “hitting some important milestones,” according to CEO Mark Zuckerberg.... More

Testronic Opens Second Virtual Reality Testing Center

Quality assurance and compliance company Testronic Labs announced July 28 that it has opened a dedicated virtual reality testing facility at its Burbank, Calif. headquarters, the f... More

Facebook’s Really Big Plans for Virtual Reality (Bloomberg)

Apart from cracking the workings of the mind, Oculus will give Zuckerberg the chance to actually make an object, as opposed to the intangible millions of lines of code that constit... More

Will Pokémon Go Help AR Surpass VR in Consumer Adoption? (Re/code)

With all of the interest and hullabaloo around Pokémon Go and its clever use of augmented reality, one has to wonder if AR has superseded virtual reality as "the next big thing?" ... More

Google Launches New Arts & Culture App With Virtual Reality (Forbes)

It’s as if the Library of Alexandria never burned down in 48 BCE but instead it was just shrunk to fit into your phone. Google announced on July 19, the launch of its new Arts & ... More

Making VR Storage a Reality (Quantum Blog)

If you’re one of the many who have taken a “wait and see” attitude to virtual reality content creation, now may be the time to jump on board. Advocates who say VR won’t go ... More

‘Suicide Squad’ VR Experience To Debut At San Diego Comic Con (UploadVR)

Warner Bros. is announcing a partnership with Samsung that will see its hotly anticipated new property, Suicide Squad, brought to immersive life in virtual reality. The experience ... More

Big Hollywood Begins to Place its Chips on Virtual Reality — But is it a Smart Bet? (LA Times)

For several years, major studios and media companies have largely stood on the sidelines of VR, allowing tech giants such as Facebook-owned Oculus and Samsung to take the lead in t... More

Dolby, Jaunt Launch Cinematic VR Portal (Advanced Television)

Dolby Laboratories and Jaunt, a specialist in cinematic virtual reality, have announced the launch of adedicated VR content portal featuring titles mixed in Dolby Atmos sound to en... More