Tag Archives: VR

F1 In Pole Position For Virtual Reality Broadcasts (Forbes)

Fans of Formula One could soon be viewing its high-octane action in virtual reality thanks to its connectivity partner Tata Communications. It says that F1 is seeing a “rapid inf... More

Virtual, Augmented and Mixed Reality are the 4th Wave of Digital Technology (UploadVR)

Mobile VR will be the growth market in terms of VR’s installed base, with prices from $99 down to free – free is a pretty compelling price point. The question for mobile VR tod... More

How Virtual Reality Will Change The Cinema (VR Focus)

How is virtual reality (VR) going to effect the cinema – Could it put them out of business? Or will they need to adapt? If so what will they look like in the future? Times are ch... More

How VR Will Change Sports. And How It Won’t (Backchannel)

Virtual reality has an exciting future and oodles of room to grow. Its arrival is already conjuring anxiety, anticipation and motion sickness in the industry. But it’s not going ... More

The Winner in Mixed Reality Will Be…Snapchat (Backchannel)

From table-constrained computer screens to pocket-friendly smartphones, the dominant technology interface in our lives has changed significantly over the past ten years. What will ... More

GameStop: Encouraging Signs for VR at Retail (MESA)

Initial consumer demand for virtual reality (VR) devices continues to be promising, according to the latest comments from retail chain GameStop. The gaming retailer sold out of it... More

Sony: More to VR than Games

Although Sony’s initial virtual reality (VR) focus is aimed squarely at the video game market with the PlayStation VR (PS VR) headset for the PlayStation 4 (PS4), the company see... More

Adult Entertainment Companies Get On VR Bandwagon

It’s no secret that the adult entertainment industry has historically experimented with and adapted new video formats and interactive technologies early on, even helping to drive... More

Shark Week Unleashes Sharks in Your Living Room with Discovery VR (The Drum)

Henner Herwig Jürgens, VAST MEDIA: Discovery Channel's long-running summer event "Shark Week" returned yesterday with a variety of new content and exclusive virtual and augmented ... More

VR, AI, Wearables And Data: Technology Wins Big At Cannes Lions (Forbes)

If there was one resounding message from this year’s Cannes Lions International Festival of Creativity, it was that technology alone is no longer enough to impress us. As Sir Joh... More

Ed Ulbrich to Lead Virtual Reality and VFX at Deluxe (THR)

Ed Ulbrich, a producer and former Digital Domain CEO, has joined Deluxe Entertainment Services Group as president and general manager, Deluxe Visual Effects. He also will drive Del... More

Future Of Retail: Artificial Intelligence And Virtual Reality Have Big Roles To Play (Forbes)

The North Face is one brand that has been experimenting in this space already – working with a tool called the Fluid Expert Personal Shopper powered by IBM’s Watson cognitive c... More

TV Experts: VR, OTT Latest Ways Interactivity’s Evolving

TV interactivity keeps evolving as new technologies and services — including virtual reality (VR) and over-the-top (OTT) offerings — are introduced to viewers, executives said ... More

Report: OTT Companies Are Embracing VR (WorldScreen)

According to a new global study, virtual reality will play a decisive role in the future of OTT video, with a majority of OTT companies agreeing that the technology is here to stay... More

Tata Communications Pushes VR, AR for F1 Experience (Enterprise Innovation)

Tata Communications launched the 2016 F1 Connectivity Innovation Prize, focusing on how virtual reality (VR) or augmented reality (AR) technologies could be used to make the sport ... More

Fox Sports, NextVR Take a Bigger Swing at US Open (Multichannel News)

Taking another swing at live virtual reality production, Fox Sports (via its Fox Sports Lab unit) is teaming up with NextVR for a VR offering from this week’s U.S. Open Champions... More

Tata, Formula One Launch VR Connectivity Innovation Prize (Rapid TV News)

The company is the the official connectivity provider to Formula One, and the official managed connectivity supplier of the Mercedes AMG Petronas Formula One Team and the aim of th... More

How Microsoft Hopes To Kick-Start VR Adoption (TWICE)

Microsoft hopes to jump-start the virtual-reality and mixed-reality marketplace by offering the Windows Holographic software used in its HoloLens headset to other companies to make... More

For the VR Generation, the Differences Between TV and Movies may Already be Irrelevant (LA Times)

As questions of blurring arise between film and TV, it's worth asking how specific creators and companies are dealing with these changes. But it also pays to take a broader look. F... More

Verizon CEO: There’s ‘Pent-Up Demand’ for VR

There’s “pent-up demand” around virtual reality (VR), Verizon Communications CEO Lowell McAdam said during a May 24 keynote presentation at the J.P. Morgan Global Technology,... More