To remain competitive in today’s market, media and entertainment companies need a flexible, data-fed, insights-driven licensing solution that links consumer behaviour with conten... More
Tag Archives: Whip Media
Whip Media Exec: M&E Licensing Needs to Shift to a Consumer-Centric Strategy
Whip Media Explores Data-Centric Licensing at March 16 SCS
At the March 16 Smart Content Summit event, Sherry Brennan, EVP and GM of content licensing for Whip Media Group, will share insights into how the shift to direct-to-consumer doesn... More
Whip Media: Streaming Firms Eyeing LATAM Over Europe First
Multinational streaming competitors are making inroads in Latin America over European markets like France and Spain, aiming for a portion of the projected 110 million potential sub... More
Whip Media: Streaming Firms Eyeing LATAM Over Europe First
Multinational streaming competitors are making inroads in Latin America over European markets like France and Spain, aiming for a portion of the projected 110 million potential sub... More
Whip Media at CWMF: Advanced Insights Can Help Transform Content Licensing
New tools are making it possible to determine what content has the greatest chance to be successful and can significantly help the media and entertainment industry make the right d... More
Whip Media to Track Video Performance for Tastemade
Food, travel, and home design media company Tastemade has picked Whip Media and its data performance tracking solution for linear free ad-supported streaming TV (FAST) to gain bett... More
Whip Media to Share Licensing Insights at Feb. 25 Content Workflow Management Event
Trying to decide which content to license, and which to leave in the vault, shouldn’t have to be crapshoot. Thanks to new tools available today, it doesn’t need to be. At �... More
Paul Hastings Promoted to SVP of Global Sales at Whip Media
In this newly created role, Hastings will Lead Whip Media's global sales strategy and expand company's global content licensing solutions into new markets. (more…)... More
Whip Media Announces Rebrand, Unveils New Logo, Website
The company has unified brand identity as it enters a new phase of product innovation and accelerated growth. (more…)... More
Sherry Brennan Joins Whip Media as EVP, GM of its Content Licensing Platform
Media veteran and former Fox executive will lead Whip Media’s transformative data-driven licensing platform. (more…)... More
Shows on the Rise: January Premieres are Here! (TV Time)
The new year continues to usher in great television! With a rise ratio of 100%, Netflix crime-drama Lupin makes a strong debut at No. 1, just barely beating the release of docuseri... More
Whip to Offer Data-Driven Strategies at 5 Nov. Smart Content Summit EU
There’s no question that direct-to-consumer streaming has upended the entertainment world, especially on the licensing front. With rising costs, limited inventories, more competi... More
GrayMeta Joins Whip Media Strategic Supply Chain Partnership Program (Rapid TV News)
Machine learning-based intelligent metadata solutions provider GrayMeta has been recognized as a strategic supply chain partner by data-driven content value management platform pro... More
Shout! Factory Looks to Whip Media for Real-Time Performance Data (MESA)
Independent multi-platform media firm Shout! Factory has tapped content value management (CVM) platform specialist Whip Media Group to provide real-time performance data to its par... More
Whip Media: Data-Driven Predictions Can Help M&E Companies Compete
Now that audiences have become so fragmented and there is so much more competition than ever before for their screen time, grabbing a viewer’s attention — and keeping it — by... More
Whip Media Webinar: Let Data Drive Your Content-Platform Decisions
There’ more competition than ever before for viewers’ screen time, and in this increasingly crowded market, getting the user’s attention — and retention — when the audien... More
Whip Media Sees NBCUniversal’s Peacock Taking Flight (MESA)
With NBCUniversal’s new service Peacock seeing a soft launch for Comcast Xfinity X1 and Flex subscribers Wednesday, Whip Media Group set out to see if this latest entry in the st... More
Whip Media Exec: COVID-19 Social Distancing is Redefining Viewing Landscape
The social distancing being used to fight the coronavirus has led to not only increased TV viewing, including binge watching, but it has redefined the viewing landscape, according ... More
Whip Media: Streaming Wars a ‘Brute Force’ Game Today
LOS ANGELES — Dave Cornella, SVP of global strategic accounts for Whip Media Group, looks at the streaming landscape today, and sees a problem. “If you look at our industry ... More
Whip Media: More Insightful Data Stands to Help Industry and Viewers
Insightful data that goes beyond traditional viewership metrics can significantly help the industry make smarter content choices and also give consumers more of the type of content... More