Games/Interactive
Why Design Will Make or Break the 5G Revolution (Quartz)
We are on the cusp of a communication revolution that—depending on who you ask—should take the world by storm in the next few years. Telecom companies and hardware manufacturer... More
How Scripting Can Make or Break Localization for Simultaneous Global Release (ZOO Digital Blog)
When Kew Media Distribution (Line Of Duty, Killer In Plain Sight, Leaving Neverland) commissioned ZOO Digital as the localization vendor of choice for the international distributio... More
Verizon Media’s Brandblazers Win With Creative-Meets-Tech Activations (Media Village)
As the media world begins to embrace a future of ad opportunities tapping everything from 5G to AR, Verizon Media looks back over the past year to showcase the successes of those b... More
The Human Brain: Our Source of Inspiration for Artificial Intelligence Solutions (PFT Blog)
Artificial Intelligence is fast gaining ground as the next big disruptor in the Media & Entertainment industry. Over the last year, content creators across the globe have actively ... More
Why Businesses are Developing Multiexperience (Tech HQ)
Gartner calls it one of the top ten strategic technology trends for businesses in 2020.... More
Netflix Changed Marketing for TV – Can Video Games Follow? (Venture Beat)
Millions of us devote hours of our daily lives interacting with video games. It is by far the most immersive form of media the world has to offer. But the majority of game marketin... More
Snap Teams With Verizon to Develop 5G Augmented Reality Experiences (Variety)
Verizon, in its ongoing quest to find killer applications for 5G wireless, has signed Snap, the parent company of Snapchat, as a new tech development and marketing partner. Under t... More
Google Teams With The Boxoffice Company on Enhanced Movie Ticketing System (Deadline)
Google and The Boxoffice Company, a collection of entertainment and tech businesses owned by French digital media giant Webedia, have teamed up to enhance the process of buying mov... More
Verizon Media, NBCUniversal Lean on 5G for Macy’s Thanksgiving Day Parade
The annual Macy’s Thanksgiving Day Parade will see a new twist on its 360-degree livestream (via Verizon Media, YouTube, Xbox, and NBC.com) this year, as NBC, Verizon, and Macy�... More
Google Bets on the Future With Launch of Stadia Game Streaming Service (THR)
Google's long-gestating foray into gaming has finally arrived as the tech giant's game streaming service, Stadia, has launched. "Stadia has been built from the ground up to be a c... More
How Giving Thinkers and Tinkerers Room to Experiment Builds a Better Company (Fortune)
Employees of Independent Security Evaluators, a Baltimore-based digital security firm, spend roughly 80% of their time working on the tasks listed in their job descriptions and 20%... More
EY Survey: Gaming Industry at a Competitive ‘Tipping Point’
More than 60% of gaming industry executives say the growth of gamers is slowing amid a flood of new entrants, 77% say margins are being stretched due to an influx of new games, and... More
Salesforce to Use Microsoft Azure to Power Marketing Cloud (ZDNet)
Salesforce has pledged to use Microsoft's Azure as its public cloud provider for the Salesforce Marketing Cloud. In addition to committing to use Azure for its Marketing Cloud, Sal... More
Cloud Gaming and 5G: A Match Made in Heaven (Verdict)
Cloud gaming has emerged as the top use case for 5G consumer offerings and there’s a good reason why. Mobile games are growing faster than console, PC, online and handheld games,... More
Video Game Spending Up to Nearly $28B in U.S. Despite Falling Hardware Sales (THR)
Overall video game spending in the U.S. is up slightly from 2018, the NPD Group reports. As of September, consumer spending on gaming software and hardware hit $27.9 billion, a mar... More
The ‘Golden Age’ of Creativity: Where Imagination Intersects With Technology (CMO)
We are in the “Golden Age” of creativity, said Adobe CEO Shantanu Narayen during his opening keynote address at Adobe MAX in Los Angeles this morning. According to Narayen, tec... More
Adobe’s Adding a Livestreaming Function to Its Creative Cloud Apps (Gizmodo)
Instead of using third-party platforms like Youtube and Twitch, artists will soon be able to livestream their process directly through whatever Adobe Creative Cloud app they’re w... More
At Adobe Max, Augmented Reality is Fighting Its Way Out of the Corner (Venturebeat)
Adobe’s annual Max conference is one of the year’s largest gatherings of creative professionals — people whose artistic, photographic, and graphic design skills improve the i... More
How Salesforce is Using Blockchain to Decentralize Data, Hyperledger’s Role (Forbes)
Salesforce announced in April a blockchain offering on top of Hyperledger Sawtooth. Hyperledger Executive Director Brian Behlendorf, who has served on the board of Mozilla Foundati... More
Google Buys Fitbit for $2.1B in Renewed Play for Wearables (Billboard)
Google is buying Fitbit for about $2.1 billion, enabling the internet company to step back into the hotly contested market for smartwatches and health trackers.... More