Analytics

Salesforce announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer enga... More

Predictive opportunity scoring, predictive lead scoring, predictive analytics for forecast management and guided selling are the top four AI-based technologies B2B selling organiza... More

Amazon is preparing to launch an ambitious networking and location system later this year under the name Amazon Sidewalk. Sidewalk will link smart home devices and other Amazon pro... More

Building effective game strategies for a particular match has never been a walk in the park for coaches. And sometimes IoT data featuring key performance metrics is not enough. For... More

Nielsen-owned Gracenote is creating new opportunities for video services seeking to leverage popular sports content. With the launch of Gracenote Streaming Sports Catalogs, TV prov... More

The new advanced stats will appear in live broadcasts and online throughout the 2020 season, offering fans a better understanding of the game, their favorite players, and teams’ ... More

Salesforce is rolling out a new integrated toolset that aims to help companies gather real-time feedback on the needs and expectations of customers. Powered by Einstein Analytics, ... More

Digital marketing is becoming more important during the pandemic. One study in the UK found that 65% of consumers increased spending during the crisis. Companies are investing more... More

Communications can get tough when analytics teams work from home, revealing workflow bottlenecks in unexpected ways. At times, analytics teams are called on to comment when they do... More

Amazon announced a slew of new features for developers who want to write Alexa skills. In total, the team released 31 new features at its Alexa Live event. Unsurprisingly, some of ... More

Salesforce on Monday announced the general availability of Service Cloud Voice. The company is also expanding its partnership with AWS to offer customers pre-integrated Amazon Conn... More

With choices few for a sports-starved world dealing with the ongoing pandemic, Amazon Web Services is making sure one of the few live competitive offerings out there is as entertai... More

Once upon a time, successful advertising was a question of artistic creativity and financial muscle. Hire a hot agency to produce a 30-second ad, spend a lot of money with TV and n... More

SAP announced that after only 50 days, the German government’s Corona Warn App has been launched and is available for download in Apple’s App Store as well as in the Google Pla... More

There’s often an astounding disparity between how brands think their customers feel about their products and services and how customers actually feel. Your operational data, such... More

Arrow International Media has signed a deal with GrayMeta. The collaboration will give Arrow access to artificial intelligence software, which will enable the company to log and ac... More

Amazon Web Services and the German Bundesliga will debut the first two Bundesliga Match Facts powered by AWS during tonight’s highlight match featuring Borussia Dortmund vs. Baye... More

In today’s globalized world, every business becomes another node in a long and increasingly complex chain. With partners and customers demanding higher efficiency and the competi... More

Salesforce Commerce Cloud CEO Mike Micucci says that they were hearing from customers they needed help. Salesforce decided to build four packages of services very quickly for custo... More

Digital analytics has become increasingly important as an integrated discipline in our design processes. Data analytics and user research have joined paths to offer a holistic view... More