Data

Traditional analytics and planning tools can provide visibility to the past and the present, but to see what’s coming, you need predictive analytics. One important source of pred... More

For IT services and solutions company DXC Technology, using Adobe Experience Platform provided the foundation for improving the efficiency of its website and overall CX. For exampl... More

SAP announced enhancements to its business technology platform to enable intelligent enterprises to thrive in an Experience Economy. These updates help customers quickly turn data ... More

The market for advertising technology is expected to record exponential growth between now and 2023. But predicting how the landscape will truly shake out, especially given shiftin... More

The social media giant never really disappears while you’re attempting to kick back and relax and, well, watch. Facebook Watch shows are intertwined with the platform. Facebook i... More

One of the platforms designed to cope with this is Exactuals, a payments company that works with labels, publishers and creatives to streamline metadata processes to ensure the rig... More

SAP and Skillsoft recently announced a global reseller agreement where SAP will sell Skillsoft’s learning solutions integrated into SuccessFactors as SAP Content Stream by Skills... More

Advances in artificial intelligence have led to a surge in demand for data management skills, as companies seek to bolster their ranks with the right talent as the “age of AI” ... More

The advent of “connected” vehicles has created an exciting opportunity to utilize data collected from a vehicle’s infotainment system for application to the media industry, i... More

One of the newest roles to emerge in the business world is the role of Chief Data and Analytics Officer (CDAO). Although the position has attracted a lot of attention, it's often m... More

Artificial intelligence operating system company Veritone has added geofencing capabilities to its Veritone Attribute AI-enabled application for radio and TV broadcasters, providin... More

Authorities could consider a stricter approach to the use of facial recognition technologies.... More

Amazon has revealed a host of fresh features for its National Football League’s Thursday night football coverage. Now in the second year of its $130 million global rights deal wi... More

Products built by aerospace and defense companies are highly engineered and sophisticated, which means they’re often complex. That’s not a bad thing. But they’re also complex... More

Sohonet has introduced Filestore+, a new low-cost alternative for DR, short-term project parking and “cloud-first” workflows. FileStore+, powered by RStor will allow customers ... More

WPP is deploying Google Cloud across multiple projects—from building a media planning stewardship system, to improving campaigns with the use of tools for image recognition, sent... More

Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. While it has been tossed around as a buzzword in certain circles,... More

Numbers and analysis have long been powerful tools in the music business. But with more of music consumption becoming digital, there is an ever-increasing amount of information ava... More

While the rise of digital advertising— and its ability to granularly target, measure and pay only for views or clicks— took the guesswork and risk out of advertising, billboard... More

A friend of mine still loves to tell the story of a college roommate who organized his massive CD collection by the artist’s name. She didn’t hear Sympathy for the Devil for a ... More