Marketing

If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, AI, machine learning, virtual reality, augm... More

Artificial intelligence is poised to revolutionize nearly every industry, and has already begun transforming the world of marketing, according to a Monday report from IBM Watson Ma... More

1. Data-Driven Creativity Will Be A Strategic Differentiator In Customer Experience. Data is important in getting the customer experience right, but great CX takes a mix of creativ... More

Marketing leaders today have more tools at their disposal than they can count. They’re tuned in to the world of smart devices and AI and they’re curating and adopting the lates... More

The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) today will begin pushing the industry for widespread adoption of Ad-ID a... More

User-generated content could be a godsend for marketers. It promises to cut down on the roughly $10 billion spent on content in the U.S. alone, an estimated $1 billion of which is ... More

Analytics is deeply embedded in Netflix’s DNA. The company mines reams of data on its subscribers’ tastes to help determine which shows to bet on and how to promote them. But a... More

Data is irreversibly changing the interaction between consumers and the companies they buy from. David Burnand, director of enterprise marketing for EMEA at Adobe, views the increa... More

Do you ever get that feeling that a product is following you? You are thinking about buying something, and then ads for that thing in various shapes and sizes keep popping up on yo... More

On Machine Learning crossing paths with creativity: "I definitely agree with most of the comments that have been made this week pertaining to the idea that humans cannot be replace... More

SiriusXM is in practically every new car sold in the U.S. The downside of this dominance is that there is not a lot of new territory to conquer in the automotive space. In its ques... More

Digital Marketplaces are flourishing today thanks to the advances made in Artificial Intelligence, machine learning, real-time personalization and the scale and speed of the latest... More

Facebook has announced a new wave of music products launching on the social network Wednesday (Oct. 24), aiming to better integrate music into how people share photo and video. The... More

Today’s shoppers are relationship-driven, favoring brands that bring value and meaning to their lives. Products have become increasingly commoditized as their availability has sw... More

Shopping by voice could play a big role this holiday season, and will likely reach critical mass next year when a quarter of all U.S. online adults are expected to place an order t... More

As integration announcements go, the news from Adobe is quite significant. The software giant announced an integrated platform for e-commerce that combines Magento Commerce with Ad... More

IBM on Tuesday introduced technology based on artificial intelligence for advertising, marketing, automotive, customer service, human resources, supply chain, and other industries.... More

Companies today have access to more data than ever before, and many are using this as the fuel to power significant business decisions. As a leader in the area, IBM have broken dow... More

According to a research report from the IoT analyst firm Berg Insight, the number smart homes in Europe and North America reached 45 million in 2017. The most advanced smart home m... More

Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting. Snapchat announced that its dozens of media partners, including Hear... More