Smart News Headlines

Much as contextual targeting is experiencing a rebirth due to the arrival of the General Data Protection Regulation, ad-buyer demand for programmatic guaranteed deals is also incre... More

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys wh... More

Instagram has always been a platform for discovery, from launching new food trends to fashion brands, but music has been a more difficult area for the app from a discovery standpoi... More

Director, Worldwide Market Intelligence — Hollywood, CA — Paramount Senior Designer — LA — Technicolor Sr. Product Manager (Tech) — Seattle — Amazon Web Services Cli... More

Majzoub: "Automation brings many high-value opportunities. The automation of business processes affects many of the metrics shareholders care about. Automation improves productivit... More

Just a few days after AMC Entertainment added the new AMC Stubs A-List subscription tier to its rewards program, MoviePass informed subscribers over the weekend that it plans to ro... More

IBM and Volkswagen have both set up shop at an IBM office in Berlin to help develop VW's "We Experience" system, which uses IBM's cloud services to create a more personalized exper... More

Luxoft has partnered with R3, an enterprise blockchain software firm. Luxoft will lead the integration of identity management applications on Corda, R3’s open source blockchain p... More

Today’s consumers are less interested in owning products, and instead are more concerned with subscribing to services. They want control over a vast multitude of products and the... More

We’ve all had frustrating experiences with workflows and processes. Whether it’s getting two independently reviewed versions of an asset back—with two contradictory sets of s... More

Television’s place at the heart of mass culture is no more. Streaming services provide higher revenues to entertainment companies than traditional broadcasting and media consumpt... More

Art Director, Interactive — Santa Clara Valley, CA — Apple Front End Engineer, Big Data — Emeryville, CA — Gracenote Senior Software Engineer — Burbank, CA — Deluxe ... More

Ahead of the crunch match with Sweden in Sochi this Saturday, you can be sure that Germany will be using what it considers to be its "Virtual 12th man" in a bid to gain any sort of... More

LiveTiles is preparing to add yet another string to its bow with the launch of a new product that will expand its growing suite of features enabling businesses to automate their op... More

Maybe you’ve heard of text analytics (or natural language processing) as a way to analyze consumer sentiment. Businesses often use these techniques to analyze customer complaints... More

Troves of data are still being generated by customers from every which way and from every channel, device, touchpoint, etc,. but your all-access pass to what you can do with it has... More

In the last few years, Alexa and Siri have moved in. With this invasion of AI assistants comes incredible command over technology: Don’t set a timer or check the weather; ask. Do... More

Alexa is coming to your hotel room. Amazon this morning is announcing a new program called Alexa for Hospitality, designed to bring its voice assistant technology to everything fro... More

Expert System announced that Forrester Research has named Cogito, its text analytics and cognitive computing platform, as a Strong Performer in its latest report. With a continued ... More

Verizon subsidiary Oath is unveiling what it calls extended reality (XR) ad experiences, including new 3D ad formats and programmatic virtual reality ads. Oath’s programmatic VR ... More