Smart News Headlines

Since first announcing its Total Audience Measurement in October, Nielsen has maintained that the new tool, which will include viewers across all linear and digital platforms in a ... More

As financial services sprints toward a blockchain future, companies need a secure platform for experimenting with the technology. Amazon Web Services announces Monday that it will ... More

Avanade and Accenture announced at Microsoft Envision 2016 the launch of its new next best action solution dedicated to helping financial services firms transform their customer ex... More

Most clients and partners, trade associations and agencies are aware of digital ad fraud by now. And some have deployed fraud and bot detection services to measure it. But beyond k... More

Digital Transformation is quickly becoming one of the buzz words of corporate America as well as in global business. It’s a hot topic because there are industries who are more di... More

Google is experimenting with a new feature that allows marketers, media companies, politicians and other organizations publish content directly to Google and have it appear instant... More

Today’s high-performing organizations have a new item in their digital marketing toolbox: augmented reality (AR). With AR technology, a marketer can take a traditional marketing ... More

Online publishers have a problem. They are unable to provide the transparency that the industry wants. According to Google, around half of all digital ads served up by supply platf... More

RSG Media offers one analytics engine, the Big Knowledge Platform, that combines and sifts through feeds from 50-some different data streams, from Nielsen daily ratings to Rentrak ... More

Vubiquity is using ARRIS’s content protection solution, SECUREMEDIA™. This will allow Vubiquity to pre-encrypt its vast video portfolio, including all electronic-sellthrough (E... More

Internet video giant YouTube has made a change in its Content ID evaluation process that will benefit creators whose work has been improperly challenged by a rights holder. Admitti... More

It is impossible to measure the totality of how far-reaching data has become in our daily lives. In order to limit access to this sea of data and control re-identification, or any... More

Sony DADC has announced a strategic collaboration with Datalogics, Inc. to bring Sony DADC’s eBook DRM solution to customers looking for an innovative eBook distribution option. ... More

TiVo, whose name became synonymous with the act of recording live television shows, agreed to be acquired by the Rovi Corporation for about $1.1 billion, the companies announced Fr... More

Music-streaming service Spotify AB on Wednesday said it has acquired CrowdAlbum, a U.S. startup that aggregates photos and videos from artists’ performances shared on social medi... More

Here’s something you already know: There is a lot of stuff on the Internet. Maybe too much stuff. Users upload more than 400 hours of video to YouTube every minute. Instagrammers... More

Viacom said it will try to help advertisers figure out how the dynamics of audiences watching TV favorites via broadband-delivered video by teaming up with streaming-video player R... More

Social measurement as it relates to TV viewing is a tricky proposition. Does social chatter around a show result in higher ratings for that show? Should measurement begin two hours... More

US cable providers are seeking to move beyond their legacy data capabilities and take advantage of big data analytics (BDA) to improve service performance across a wide range of pr... More

If you have any doubts about the viability — or necessity — of digital asset management (DAM), new estimates about its projected growth should dispel the notion. The DAM marke... More