Smart News Headlines

Julian Mower, Testronic: Without a doubt, we are entering one of the most exciting periods the games market has seen for many years – with the arrival of virtual reality, interac... More

What are some immediate improvements that streaming services can make?: Future Of Music Coalition CEO Casey Rae: "The specific details of the recent meltdowns in the music royaltie... More

Supply chain management is a field where Big Data and analytics have obvious applications. Until recently, however, businesses have been less quick to implement big data analytics ... More

The TV industry has long argued that reports of huge audiences for Facebook and YouTube don't tell the whole story. Now a TV trade group is proposing metrics that it says would put... More

Teradata has found a private equity buyer to purchase its marketing applications business firm for US$90 million in cash. The enterprise software vendor announced it had entered a ... More

Adobe recently revealed plans to release a new feature that predicts the best subject line to use in an email campaign by analyzing past consumer behavior. In addition to suggestin... More

How do those insights play into your pitch to advertisers? Seth Farbman: "The data shows high-tide engagement. People are listening to music for 2.5 hours a day. It is one of the p... More

Google wants to bring some of the same principles that decide which ads consumers get to see online to TV advertising. The company unveiled a new program for addressable TV adverti... More

Last year, Nielsen began releasing total audience measurement data to clients who opted into the new product, which gauges viewership across television and digital. ComScore rolled... More

In the 40 years SAS has been around — yes it's a milestone anniversary for the company — its definition of speed and what constitutes "fast" has quite understandably changed wi... More

Addressing the shortage of quality TV inventory during a crowded season such as this election year, YuMe, Inc. (NYSE: YUME), the global audience technology company powered by data-... More

At the 2016 National Association of Broadcasters Show in Las Vegas, Microsoft announced that it is releasing an open preview of Video Pulse, its new digital content rating tool tha... More

Sony Music Entertainment is rolling out a sophisticated online portal to its artists and their managers that will allow them to drill down and analyze each artist’s sales and str... More

comScore said it made a deal that will enable it to report viewability data for video and display advertising on Facebook as part of its validated Campaign Essentials ratings produ... More

YouTube’s relationship with the music industry isn’t in the best place at the moment, and while the major labels wrestle with the Google GOOGL +0.74%-owned property over financ... More

Starbucks will soon be targeting its consumers with real-time personalised offers across its entire digital offering after seeing targeted promotions help boost the success of its ... More

Distributed computing firm Intertrust has announced a partnership with Adobe to provide cloud-based digital rights management (DRM) services for the latter’s Primetime media plat... More

At the Teradata Universe 2016 event in Hamburg, Germany today, Teradata took the wraps off a new unit that it likens to the Navy SEALs of Internet of Things (IoT) analytics. The ne... More

OpenText, the Canadian content management company, announced today that it was buying much of the customer experience content management business from HP Inc, the consumer printer ... More

Content is the most valuable asset most entertainment companies possess and BTI handles a vast amount of content for clients across the whole entertainment spectrum including Unive... More