Strategy

Netflix’s use of big data has already been commented on in countless analyses: it is based on the channel’s supremacy, something that the company began to verify when it used t... More

Voice technology today is where mobile technology was 10 years ago. In 2020 we will see it expand across multiple industries. Through the use of conversational technology, voice se... More

Hulu is preparing to roll out new forms of advertising this year — one which will allow viewers to have more say in the ads that play, and another that lets the viewer engage wit... More

The availability of small, inexpensive connected devices is creating rapid growth in the long-predicted internet of things (IoT). What unique challenges does IoT product developmen... More

Companies have long relied on market research to determine how customers are using their products and whether they have underlying needs that a new feature might meet. Much of this... More

When customers leave your business it can crush your revenue, and it’s really difficult to get those customers back. According to a data breach report from the Ponemon Institute ... More

Traditional approaches to managing music rights struggle to keep pace. Protecting the rights of creators takes on new urgency. Solutions that simplify royalty tracking and collecti... More

Culled from data specific to each listener, Spotify Wrapped is a personalized playlist of the songs each Spotify user has listened to most over the course of the year. The playlist... More

Five technology trends are poised to transform the future of work beginning in 2020, DXC Technology announced as part of an annual forecast. The rapid adoption of emerging technolo... More

From Disney+ to Harry Potter websites, Hollywood is readying a slew of digital platforms, and California legislation is taking aim at those collecting user info.... More

The adoption of new technology across the buyer journey, combined with advancements in artificial intelligence and machine learning, has seen rapid growth over the past few years. ... More

With consumers shifting more of their spending from physical stores to online, and young generations looking for novel in-person lifestyle moments rather than just products, mall o... More

On the surface, it looks like a no-brainer move to claw back lost ground from streaming services like Netflix and others, but under the covers it is so much more. Disney+ could act... More

Despite all the fanfare and hype, it’s fair to say that 5G hasn’t yet revolutionized consumers’ lives. While things like increased capacity, decreased latency, and network sl... More

Do advertiser and agency creatives need enhanced cross-platform tracking to inform decisions and enhance current and future campaign performance? Does the industry need to deliver ... More

No doubt you’ve heard about cashier-less stores, where people grab what they need and literally, go. This is just the first rumble of the experience management (XM) revolution th... More

The advertising industry is fascinating in a number of ways. On many fronts, the rate of change and adoption of new technology and data is astoundingly fast. In other ways, there i... More

By 2050, the UN predicts that 70 percent of the global population will live in urban areas. The influx of citizens moving to cities accelerates urbanization around the world, and m... More

Salesforce is bulking up its AppExchange marketplace with many new apps and packages built by partners in line with the company's Customer 360 strategy. A few weeks before the Drea... More

Online advertising has proven its ability to promote a brand, but its effectiveness in establishing an impactful brand identity is still being explored. When building a brand, mark... More