Tag Archives: adobe

At Adobe Summit, Adobe and Microsoft announced a step forward in their global partnership. The companies are extending their partnership into China to help global brands locally de... More

Wipro today announced an expanded global relationship with Adobe to create, build and run digital marketing solutions and campaigns for their clients, across the globe. As a par... More

Adobe will be introducing new Experience Cloud capabilities at its 2018 Summit, March 25-29 in Las Vegas, according to Shantanu Narayen, its CEO and president. That “spectrum�... More

A data management platform (DMP) is a system that makes it easier to organize and activate large data sets. And DMPs are necessary for organizations to leverage data in order to ga... More

In the last 10 years, we’ve learned to rely on connected devices — smartphones to tablets to the Internet of Things — to communicate. And today, digital technology is transfo... More

Adobe today introduced new Adobe Advertising Cloud Search with easy-to-use workflows, unique data access and artificial intelligence (AI). Part of Adobe Experience Cloud, the offer... More

When it came time to renovate creative software powerhouse Adobe’s headquarters in San Jose, it was abundantly clear that creativity and color would be central to the renovation.... More

To help marketers better tweak their mobile experiences, Adobe is today announcing several enhancements for Target, which offers A/B testing for customizing experiences. The key... More

Journey mapping takes experience marketing beyond the realm of on-screen user engagement. It provides a way for companies to capture large quantities of enterprise-level data to he... More

Speaking with Amazon Alexa and Google Assistant will begin to feel more like an interaction with a local grocery store clerk you might see weekly. On Tuesday, Adobe announced enhan... More

When it launched a decade ago, it was purely an analytics suite for cross-platform video publishers. In time, TubeMogul expanded to take on a bigger role powering the advertising t... More

Adobe today announced that the company was recognized as a Leader in “The Forrester Wave:™ Enterprise Marketing Software Suites, Q1 2018” report1 by Forrester Research, ... More

John Bates, director of product marketing at Adobe Analytics Cloud: "There are many inefficiencies in the media supply chain because it involves many manual processes across many c... More

A survey of 13,000 marketing, creative and technology professionals conducted by Adobe has distilled the key digital and technology trends which look set to shape marketing strateg... More

Adobe on Monday announced that they to set up an advanced artificial intelligence laboratory in Hyderabad soon. Shantanu Narayen, CEO of Adobe Systems, said in a statement, “A... More

Attention has become a precious commodity in the digital age. But how’s this for a brand wakeup call? Consumers in the United States spend about the same amount of time sleeping ... More

As the retail industry braved the frigid New York winter to gather at NRF 2018 — Retail’s Big Show last week, leading global retail brands met with industry experts and explore... More

Adobe has traditionally pioneered tools and workflows for professionals and creatives to build for a digital medium. The rise of virtual reality has led to Adobe building the platf... More

A search, a click. Still, it has become increasingly difficult for advertisers to catch the attention of U.S. consumers who expect a lot from digital content and go through a multi... More

Adobe is adding more responsibilities to Sensei’s job description, announcing today a variety of new content-oriented integrations and enhancements in Adobe Experience Manager (A... More