Tag Archives: paramount

Paramount Adds Magnite and Programmatic Demand to Its Shoppable Ads Network (AdExchanger)

Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of Paramount’s “Top Gun” sequel. And the Paramount show... More

Paramount, Charter Spectrum Ink New Carriage Deal, Including Paramount+ (THR)

Paramount, which owns CBS, Paramount+, MTV, Comedy Central, BET, Nickelodeon and other brands, has cut a multi-year deal with Charter that will keep its networks available for Char... More

Paramount Streaming’s CEO on the Future of Free Streaming (FastCompany)

As streaming services continue to raise prices, customers have turned to more affordable options. Free ad-supported TV (or FAST) allows viewers to watch a variety of programming fr... More

SkyShowtime, Paramount Ad Sales Partnership (Advanced Television)

SkyShowtime and Paramount Advertising International have announced an exclusive deal for Paramount to handle SkyShowtime’s advertising sales across all of its markets. Through th... More

Paramount+ Surprise Launches Video Game Adaptation ‘Ark: The Animated Series’ (TBI)

The series, based on the Studio Wildcard.video game Ark: Survival Evolved, launched unexpectedly on March 21 and will debut in all other Paramount+ international markets starting 1... More

Paramount+ Announce International Ad-supported, Premium Subscription Plans (Señal News)

The ad-supported plan will launch in Canada in April and in Australia in June. Premium tier will roll out across Europe, starting with France in March, followed by the UK, Irelan... More

Paramount+ to Launch on MultiChoice in Africa (BTN)

Paramount Global Content Distribution has agreed a licensing deal to create a Paramount+ branded destination on the pan-African platform MultiChoice. The new agreement is part of P... More

OTOY Launches Groundbreaking Multi-Hour Star Trek Spatial Experience for the Apple Vision Pro

In partnership with Paramount Game Studios and The Gene Roddenberry Estate, OTOY unveiled the ‘The Archive’ for the Apple Vision Pro – now on the App Store in tandem with the... More

CPS 2023: Experts Explore Impact of New Technologies

We are just really getting started on the journey of the power of computing. In the era of artificial intelligence (AI), machine learning (ML), blockchain, and extended reality (XR... More

Paramount+ Content Deal with LATAM Airlines (Advanced Television)

Paramount+, the streaming service from Paramount, has announced a partnership with LATAM Airlines Group to launch a Paramount+ Branded Channel on over 300 aircrafts across 148 dest... More

Paramount Futurist Schilowitz to Deliver Closing Keynote at Dec. 5 CPS

Ted Schilowitz, futurist and EVP of Paramount Global, is set to deliver the closing keynote of the day at the Dec. 5 Content Production Summit (CPS), presented by the Content Deliv... More

Paramount to Merge My5 with Pluto TV (BTVN)

Paramount has announced plans to combine My5 with Pluto TV, creating a single advertising-supported platform for the UK market. The single product would include popular local conte... More

Paramount Giving Buyers More Direct Access to Its Inventory (AdExchanger)

Paramount announced a new ad product called Conduit, which is a direct integration layer between supply-side platforms and EyeQ, Paramount’s CTV ad selling platform that aggregat... More

Paramount+ Rolling Out New Subscription Tiers (Advanced Television)

Paramount+, the streaming service from Paramount, has announced the international roll-out of Premium and Advertising tier subscriptions. The Premium plan is set to launch in Austr... More

Paramount Uploads ‘Mean Girls’ to TikTok Across 23 Video Clips (The Verge)

The entire 107-minute long movie has been split into 23 clips, emulating a popular method of streaming piracy on platforms like TikTok, Twitter, and YouTube that’s used to circum... More

Paramount+ to Launch First Mobile-Only Subscription Plan (RTN)

As the battle to attract and maintain SVOD subs gets ever more cut-throat, and as part of its broader strategy to scale according to particular market dynamics, Paramount+ is to la... More

Paramount+ Chooses Three as Mobile Streaming Partner (BTN)

Three UK has been named as the first major mobile partner in the UK for Paramount+The streaming service is now available to new customers of Three UK who take out a qualifying mont... More

Showtime Shows Added to Paramount+ in New Bundle Offering (THR)

The new Paramount+ and Showtime bundle will debut with a $7.99 per month promo price point.... More

Paramount+ Unveils First UK Original Unscripted Slate (Televisual)

Paramount+ has announced its first unscripted original UK series ahead of the launch of the global streaming service in the UK this Summer. Story Films, 72 Films, Top Hat, Vice Stu... More

Paramount+ Takes Rights to Premier League in LatAm (WS)

Paramount+ has inked a deal to become the exclusive home of the Premier League in Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. Subscribers in these m... More