Interactive

 

Vast Media Smart Screen Round-Up: ‘Westworld’ Maze, World Cup Madness

Here’s a run-down of recent second screen-related entertainment items, via Berlin-based research and consulting company Vast Media. • During the World Cup, German broadcaste... More

The Future of Digital Marketing in a Data-Privacy World (WSJ)

Companies have long collected data on consumers to determine what people want and who their potential customers might be. But for anybody doing in business in Europe, how they go a... More

Evolution of the Digital Document: Celebrating Adobe Acrobat’s 25th Anniversary (Adobe Blog)

Acrobat has long since become the lingua franca for exchanging digital documents. In the past year alone, some 200 billion PDFs were opened in Adobe products. Three quarters of the... More

Voice Assistants are the New Marketing Battleground (WSJ)

Many advertisers are experimenting with apps for voice assistants, which are being rapidly adopted by consumers and are expected to grow more intelligent as technology advances. Th... More

Amazon Continues Alexa Push with Dock to Turn Tablets Into Echos (Bloomberg)

Amazon.com unveiled a new dock and software upgrade that turns its tepid-selling line of Fire tablets into voice-controlled Echo speakers, the latest attempt by the e-commerce lead... More

What is Cross-Device Identification and How Can Marketers Use It? (CMS Wire)

According to Gartner, every marketer should have cross-device identification (XDID) technologies on their radar. The research firm highlighted XDID as one of six marketing technolo... More

Four Data Analytics Pitfalls and How to Avoid Them (Dataconomy)

Data science has gone through a rapid evolution, fueled by powerful open source software and more affordable and faster data storage solutions. Universities have adapted to the inc... More

Will We be Watching the Next World Cup in AR? (Forbes)

After 3D television failed to fulfil its early promise as the “next big thing” in sports broadcasting, it has been Virtual Reality (VR)’s turn to carry the burden of the indu... More

We Have Reached Peak Screen – Now Revolution is in the Air (New York Times)

Tech has now captured pretty much all visual capacity. Americans spend three to four hours a day looking at their phones, and about 11 hours a day looking at screens of any kind. S... More

For Creators, Instagram’s IGTV Won’t Replace YouTube, But it Could Complement It (The Verge)

When Instagram announced IGTV, its standalone app for long-form vertical video, the comparisons to YouTube were inevitable. YouTube is the go-to platform for video content, from yo... More

Are You Ready for the Connected Traveler? (Wipro Blog)

As the number of unique mobile users continues to increase, mobile bookings would also keep pace. More than one-third of the bookings from major economies of the world comes from a... More

Adobe is Using AI to Catch Photoshopped Images (Engadget)

Adobe is working on artificial intelligence that can spot the markers of phony photos. In other words, the maker of Photoshop is tapping into machine learning to find out if someon... More

Instagram TV is Pulling Us Ever Closer to a Future Full of Tall Videos (Popular Science)

There was a time not long ago when the idea of shooting video vertically seemed totally crazy. For decades, we have collectively watched screens that are wider than they are tall, ... More

Fox Sports App Sees Big Lift From World Cup (Variety)

The U.S. soccer team may not have qualified for the World Cup, but Fox Sports is still seeing a big boost in app downloads as soccer fans are looking to stream matches of the tourn... More

Instagram Launches Long-Form Video Service Called IGTV (Variety)

Instagram unveiled IGTV, a new service for long-form videos from professional Instagram creators, at an event in San Francisco Wednesday morning. IGTV will live both within the mai... More

The Death of the TV Remote – and What’s Coming Next (WSJ)

In the last few years, Alexa and Siri have moved in. With this invasion of AI assistants comes incredible command over technology: Don’t set a timer or check the weather; ask. Do... More

Will the Next Billion Internet Users Rely on Voice? (The Drum)

The voice assistant market is expected to enjoy heavy revenue growth, fuelled by increasing demand for innovative products and voice-first tech, in countries such as Japan, China a... More

Study: Four in 10 Have Deleted a Social Media Account in the Past Year Due to Privacy Worries (CNBC)

Privacy concerns and the circulation of fake news are contributing to people's distrust of content on social platforms, said the study by public relations consultancy Edelman, with... More

World Health Organization: Compulsive Video Game Playing is Mental Health Problem (THR)

For video game addicts, it might soon be "game over." In its latest revision to a disease classification manual, the World Health Organization said Monday that compulsively playing... More

More Connections Coming For In-Flight Entertainment (MediaPost)

The Internet of Things involves being connected all the time, and that also means when flying. In-flight connectivity is improving and there are some innovations coming along that ... More

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