Analytics
Driving Customer Loyalty With Analytics and AI (The Record)
Microsoft’s Naveen Tadepalli outlines how these technologies can help retailers to deliver unique personalised omnichannel experiences that will convert customers into brand advo... More
Adobe’s Digital Experience Chief on How to Navigate a Cookieless Future (Protocol)
Anil Chakravarthy explains why digital transformation isn't slowing down, and why "first-party data" should be words to live by.... More
Catalina Connects With Verizon Media to Advance Measurement in a Cookieless World
Catalina’s vast CPG shopper intelligence now interoperable with Verizon Media ConnectID. (more…)... More
SAP Helps Wipro Develop Their Fashion Rental Solution (Forbes)
Wipro chose SAP Business Technology Platform software to develop their innovative platform - providing both the manufacturer and consumer to access real-time analytics, which, in t... More
Shifting Left With Analytics to Identify Software Supply Chain Anomalies (Security Intelligence)
With at least 17,447 new vulnerabilities disclosed in 2020 alone, companies are struggling to stay ahead of software vulnerabilities and compliance issues in order to keep their pr... More
5 Uses for Product Analytics in Marketing Management (Amplitude Blog)
Each month, high-level KPIs such as marketing qualified leads and conversion rates feature prominently in marketing stakeholder reports. But for marketers, the real value is in tra... More
Adobe Rolls Out New Commerce Capabilities for the Post-Cookie Era (ZDNet)
Adobe said its latest updates are designed to help retailers focus on the data they already own and optimize it for insights.... More
Rolls-Royce Uses Microsoft Azure to Support Zero-Carbon Goal (The Record)
To address this and leverage the compute power it needed, Rolls-Royce began using the Microsoft Azure platform. According to Microsoft, this, combined with Microsoft Power BI, enab... More
McLaren Racing Expands Splunk Partnership
The relationship, which began in 2020, will now see Splunk provide data analysis and live dashboards for the McLaren Shadow esports team. The Splunk platform will be used to analys... More
IBM Serves More AI Power at Wimbledon 2021 (CW)
IBM has enhanced the level of AI-driven technology ahead of the return to live tennis. Technologies developed by IBM that are being provided for Wimbledon 2021 include enhancement ... More
How One Company Connected With SAP to Transform Equestrian Sports by Going Digital (Forbes)
Black Horse One employed a multitude of SAP software to accomplish their goals during the development of eDressage. First and foremost, they turned to SAP Integration Suite for the... More
Microsoft Expands Partnership With Spain’s La Liga (SportTechie)
La Liga has expanded its technology partnership with Microsoft to build new fan engagement features through Azure, the tech giant’s cloud computing service. The partnership inclu... More
Zendesk to Partner With Yext (DCRM)
Yext has added integrations with Zendesk as part of its continued focus on empowering customer support teams.... More
IBM, The Overwatch League are Using Watson AI to Figure Out the Best Player on Each Hero (Forbes)
One of the best additions to the Overwatch League this year is the Power Rankings generated by IBM Watson. IBM Watson has been using AI to analyse hundreds of data points and gener... More
SAP CEO Christian Klein: Together We are Reinventing How Businesses Run (Forbes)
SAP’s premiere customer event is being held virtually this year throughout June across regions worldwide. During his fascinating keynote, Klein unveiled a series of announcements... More
Building Real-Time Analytics Through Change Data Capture, Replication (TCS Blog)
Enterprises that can capture data and related changes in real time can unlock new customer interaction opportunities hitherto not possible. This capability can be used for real-tim... More
AppTek Spotlighted for Customer Experience Insights, Behaviours
Leading independent research firm cites AppTek amongst other vendors for their role in helping enterprises deliver customer experience (CX) insights and improve CX behaviours at sc... More
SAP Reveals New Data Marketplace, Planning Capabilities in Business Technology Platform (ZDNet)
SAP is announcing a number of enhancements to its Business Technology Platform, several which are specifically data/analytics focused. These include a new Data Marketplace as part ... More
Salesforce, Proof Analytics Deliver Fast, Scalable, Agile Marketing Optimization
The combination effectively up-ends traditional, consulting-based delivery of marketing mix modeling and similar analytics, replacing slow and expensive solutions with blazing spee... More
How Insights-Driven Addressable TV Advertising Boosts Your Business (Synamedia Blog)
Use insights to measure response, improve targeting, and — ultimately — capture more value with optimised addressable advertising.... More
