Data

Pandora’s audio ads are about to get personal. The streaming giant partnered with UK-based dynamic audio creative vendor A Million Ads on Thursday to bring tailored creative and ... More

Real-time tracking: The internet of things (IoT) allows companies to track what’s leaving their shelves in real time, whether at a warehouse or retail store. Add in Big Data comi... More

Why look at data when you can listen to it? That’s the question some scientists, composers, and programmers are exploring in an effort to present data in creative ways. When peop... More

If your company had data that could help save lives, or feed the hungry, or slow global warming, or impact society in any significant way, what would you do with it? How many criti... More

The entertainment business is a never-ending and ever-intensifying war for consumers’ limited time and attention. Around the clock, each minute is contested by companies like Fac... More

IBM and The Weather Company today introduced new Mesh Network Alerts technology that provides a mobile method of communicating with underserved populations in developing countries ... More

From Spotify to Deezer to Apple Music to Pandora, streaming services continue to disrupt our musical landscape. The streams of data they generate, however, will have the biggest im... More

In 2016 the epitaph of TV advertising was written for roughly the tenth consecutive year. It contained all the standard talking points: lack of precision targeting, cost inefficien... More

As consumers adopt evermore innovative technology, their behaviours and expectations change. These changes provide an opportunity for marketers to deliver more meaningful campaigns... More

Some say digital changes like streaming and illegal downloads have made it impossible for artists and labels to make money, especially if they’re independent. Others, such as Gol... More

Data-driven businesses are five times more likely to make faster decisions than their market peers, and twice as likely to land in the top quartile of financial performance within ... More

Data science is playing an increasingly bigger role in how businesses utilize technology in strategy, planning, and operations. Everyone is trying to collect data, analyze it and a... More

Accenture has helped the Seattle Police Department build and deploy a new data analytics platform that provides the Department with reliable and rapidly accessible data to meet its... More

Billboard and Pandora today announced an exclusive agreement that will add influential Pandora streaming data to the Billboard Hot 100, the world's preeminent songs chart. The Hot ... More

A virtual data room (VDR) is simply a more secure -- though still virtual -- version of the conventional cloud storage that has been accepted and so widely used by individuals and ... More

Steve Jones, global vice president of big data, Capgemini: In the world of data science, there are three core problems: acquiring data, doing the math and taking action. Two of tho... More

Slowly but surely, Snap Inc. is starting to look a lot more like its competitors—at least when it comes to targeting people with ads using sophisticated data. The company has ... More

While machine learning itself is nothing new, the speed at which data can now be processed, analysed and actioned has completely changed the machine-learning game. Readily affordab... More

On Wednesday, the Canadian Olympic Committee (COC) announced an eight-year partnership with SAS Canada. This deal marks the COC's first ever analytics partnership that will give th... More

The Secretary of Commerce in the next administration will be responsible for a data-sharing agreement with the European Union that is worth billions to the U.S. tech industry. On W... More