Management
How to Win at the Platform Game (MIT Sloan)
A business model built on subscription revenues, a robust marketplace of sellers, and data and machine learning is essential to compete for human and financial capital.... More
Streaming, Music and Rights Management (Rightsline Blog)
The change in how media is consumed has brought up quite a few questions about how streaming affects data management, rights management, ownership and copyright, and how software s... More
Salesforce Debuts Advertising Sales Management for Media Cloud
Salesforce announced Advertising Sales Management for Media Cloud, a new industry-specific application for managing cross-channel advertising sales. With Advertising Sales Manageme... More
Why Your Customer Experience Strategy Needs a DAM (Avanade Insights)
Your digital asset management (DAM) platform has a superpower, one that still isn’t being exploited to its full extent. Metadata capabilities, baked into many platforms or otherw... More
The Technology That Will Dominate the Logistics Industry (Softtek Blog)
Many recognize that blockchain has been associated with cryptocurrencies since its inception. Nevertheless, the possibilities blockchain may have on transportation and logistics is... More
Metal Toad, BuyDRM CEOs Chat About Digital Rights Management, Cloud (Metal Toad Blog)
Joaquin Lippincott, CEO of Metal Toad, interviews Christopher Levy, CEO and founder of BuyDRM, about Digital Rights Management, the definition of a lifecycle DRM platform, and what... More
Digital Asset Management Gets an Upgrade in Adobe Experience Manager (CIO)
Adobe is now making it possible to dramatically enhance the management and delivery of digital assets with new capabilities to Adobe Experience Manager. The upgrades make it possib... More
Amplitude Unveils the Industry’s First Digital Optimization System
New Amplitude Recommend product applies machine learning for behavioral-based personalization; integrates with and extends industry-leading analytics capabilities to optimize the e... More
Friend MTS Debuts Latest Watermarking Solutions
Content protection services firm Friend MTS has launched the fourth generation of its Advanced Subscriber Identification (ASiD) subscriber-level watermarking suite solutions, cover... More
DAM: What it is and Why You Need it (5th Kind Blog)
As your company’s digital assets proliferate, they become harder and harder to keep track of. In our remote and global working environments, DAM is no longer just a business tool... More
Why the Best Commerce Experiences Begin With Good Data Management (Forbes)
When it comes to the survival of a medium-sized business, the customer experience holds tremendous power. The overall way a customer feels at the end of their interaction, transact... More
AI Generated Music: Who Gets the Royalties? (Vistex Blog)
Is feeding AI copyrighted music to create new music deemed legal under the current copyright law?... More
The Pandemic Has Not Changed Consumer Demand for New Experiences, Lust Accelerated it (SportsPro)
Anthony Smith-Chaigneau, Nagra's senior director of product marketing, on why rights holders need to look closely at how they are able to augment their media offer to consumers.... More
Salesforce Debuts Digital 360 to Personalize the Customer Experience
Salesforce announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer enga... More
How to Reopen, Rethink, Reinvent Using Experience Management (Forbes)
While there’s no sure blueprint for this environment, one thing is certain: everyone needs to work differently. Organizations will need to constantly adjust how they interact wit... More
Your DAM is a Cool Place – Bring It to Everyone (Adobe Blog)
A successful content strategy focuses not only content, but also on the people who need to use that content. Ensure your DAM gets content to those who need it, when they need it mo... More
Coronavirus: How to Protect Artists in Virtual Content Boom (LA Times)
Even before pandemic pushed our lives online, our digital moment was crying out for a new, more streamlined, simplified approach to managing this copyright can of worms.... More
Protecting OTT Services: Why Multi-DRM is No Longer Enough (Videonet)
Whether you’re a D2C operator or a traditional Pay TV provider looking to launch your own OTT service, there is one very important question you need to be asking – how can I en... More
5 Ways Customer Experience Management Can Improve e-Commerce (Forbes)
There’s often an astounding disparity between how brands think their customers feel about their products and services and how customers actually feel. Your operational data, such... More
4 CX Challenges Facing B2B Marketers (CMO)
B2B marketers have long been focused on what they’re trying to sell—often at the expense of their customers' actual needs. However, that approach is anything but sustainable wi... More