Marketing
Why Arsenal FC Thinks Football can be the First Sector ‘To Monetize Social Media’ (The Drum)
When it comes to deeply engaged audiences, football fans rank highly, something that is strikingly obvious across social media, particularly come match day. It's this opportunity t... More
Instagram Ads Just Got More Invasive And Product-Focused As It Adopts Facebook’s Retargeting Model (IBT)
Instagram is about to get a whole lot more like Facebook. That is, the ads that seem to eerily know the products or services that you’ve browsed before are coming to Instagram. T... More
How Brands Are Using Chat To Strengthen Customer Relationships (PSFK)
According to a study conducted by HeyWire Business, up to three-quarters of consumers prefer texting with a customer support representative to current methods of communication, inc... More
Salesforce Teams Up With Google, Powers Targeting Across Search, Gmail And YouTube (AdExchanger)
A tool called Marketing Cloud for Google Customer Match lets marketers and companies create audience segments, such as loyal customers or recent purchasers, within Salesforce and t... More
The San Francisco Giants Want To Bring Fans Closer To The Action With VR (FastCompany)
For many fans, the next best thing to being at a game in person is up-close virtual access to their favorite players. For example, imagine lying on the ground in between 2014 World... More
Benefits of Data-Driven Customer Experience Are Wide-Ranging, Says New Study (SCN)
According to a new report by Forbes Insights and SAS, "Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer Insights," the benefits of brands evolvi... More
Hulu Will Deliver Interactive Ads Built Specifically for the Living Room (AdAge)
Hulu is looking to improve the ad experience on its service and help marketers better measure the effectiveness of their media buys on over-the-top devices. The company announced a... More
IBeacons Elevating Customer Experience at Barneys (PerformanceIN)
Barneys New York is using iBeacon technology in-store to personalise its shoppers’ experience as part of a swathe of digital improvements. The chain of luxury department stores i... More
We’re Drowning in Content. Recommendations Are What We Need (Wired)
Here’s something you already know: There is a lot of stuff on the Internet. Maybe too much stuff. Users upload more than 400 hours of video to YouTube every minute. Instagrammers... More
Predictive Subject Lines Coming To Adobe Marketing Cloud (MediaPost)
Adobe recently revealed plans to release a new feature that predicts the best subject line to use in an email campaign by analyzing past consumer behavior. In addition to suggestin... More
Google Gives TV Advertising Another Try, Adds TV Listings to Search Results (Variety)
Google wants to bring some of the same principles that decide which ads consumers get to see online to TV advertising. The company unveiled a new program for addressable TV adverti... More
See it, Get it: How Wymsee Crafted a New Product for the Film Industry (The Heights)
One day, while [Jeff] Impey and [Dan] Stefanis watched the Jason Statham action flick The Mechanic at home, one of them really liked the sunglasses Statham was wearing. Intrigued, ... More
Data-driven Storytelling: The Intersection of Numbers and Narrative (Marketing Land)
Storytelling is a fundamentally important marketing discipline. Unfortunately, it is also one of the most overused buzzwords in our industry. Pundits use “storytelling” to refe... More
Blockers Threaten Digital Advertising Market (TVBEurope)
Ad blockers are becoming an increasing threat to the future of the digital advertising market, according to research from Accenture. The online survey, which covered 28,000 consume... More
Apple Pursues New Search Features for a Crowded App Store (Bloomberg)
Apple Inc. has constructed a secret team to explore changes to the App Store, including a new strategy for charging developers to have their apps more prominently displayed, accord... More
Portland Trail Blazers Deploy Digimarc Barcode to Elevate Fan Experiences through Engaging Mobile Content
Digimarc has announced that the Portland Trail Blazers have partnered with the company to introduce a first-of-its-kind FanScan feature for the National Basketball Association (NBA... More
Vevo’s Recommendations Get more Personalized, Thanks to Integrations with Spotify, Twitter and YouTube (TechCrunch)
Music streaming service Vevo has been working to extract itself from YouTube’s shadow over the past several months, despite the two networks’ symbiotic relationship...... More
How Spotify Solved for the ‘Paradox of Choice’ (MEL)
Spotify knew its selection was overwhelming for users looking to discover new music, which is why in July 2015 they introduced Discover Weekly. Every week, Discover Weekly delivers... More
BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach (AdWeeek)
BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more ... More
Viacom Aims to Make Data Accessible to All Marketers (AdAge)
Viacom wants to make data a part of nearly every deal it does during this year's upfronts. To do it, the cable programmer, whose networks include Nickelodeon, MTV, Comedy Central a... More
