Strategy

 

IBM-Maersk Blockchain Platform Adds 92 Clients as Part of Global Launch (Forbes)

Some of the largest supply chain companies in the world have begun the process of moving their work to a blockchain. A previously unnamed collaborative effort between the world’s... More

Want TV to Succeed? Focus on the Search Bar (MediaPost)

TV offers both a broad audience and the means to drive digital response. But to make it even more effective, advertisers should “sync” TV spots with paid-search campaigns in th... More

What Ad Tech Means for Publishers (MediaPost)

Historically, ad tech has been a dirty word for publishers, translating to lower CPM’s, lack of control and fraud among other things. Instead, publishers have been more focused o... More

Smart City Spending to Hit $158B by 2022 (IT Pro)

Smart city initiatives will attract huge amounts of investment this year, IDC estimates, with the value spent on such schemes topping $158 billion by 2022. Visual surveillance, adv... More

Scale Video Surveillance with Smarter Storage (Qumulo Blog)

Setting up a video surveillance system is no small feat. Organizations are adding cameras, moving toward higher resolution and keeping their assets longer. Now, a video surveillanc... More

How IBM Created the Optimal Fan Experience at Mercedes-Benz Stadium (SportsPro)

Fan engagement is literally embedded into the new home of the Atlanta Falcons thanks to the venue’s technology partnership with IBM. The IT solutions company’s global chief tec... More

Amazon’s Prime Day Evolves from Rummage Sale to Must-Shop Event (Bloomberg)

The flood of traffic is good for Amazon’s fast-growing advertising business, a profitable revenue source that supplements its low-margin e-commerce business strapped with high sh... More

How Blockchain Will Underpin the New Trust Economy (Tech World)

Over the next two years, enterprises are expected to ramp up their efforts to test blockchain technology as part of a new method of establishing trust in a digital economy. New res... More

How Smart Speakers are Changing the Way We Listen (Pitchfork)

Almost four years after the Echo and Alexa’s rather inauspicious debut—“The whole thing is a tad baffling, but also intriguing,” wrote TechCrunch at the time—smart speake... More

Fox News Uses Search to Win at Breaking News (AdExchanger)

Fox News’ focus on breaking news is dramatically driving search traffic. Search engine traffic went from a single-digit percentage of total traffic to more than 20%, said Fox New... More

Three Keys to Working Smarter (Adobe Blog)

People in the modern workforce operate within communities of co-workers, customers, industry peers, and even technology systems. This is changing how we work, as job roles blend to... More

LiveTiles to Launch Unified Intelligent Workplace Platform Next Month (Small Caps)

LiveTiles is preparing to add yet another string to its bow with the launch of a new product that will expand its growing suite of features enabling businesses to automate their op... More

The Death of the TV Remote – and What’s Coming Next (WSJ)

In the last few years, Alexa and Siri have moved in. With this invasion of AI assistants comes incredible command over technology: Don’t set a timer or check the weather; ask. Do... More

Industry Collaboration in the Battle Against Piracy (NAGRA Blog)

The loss the media and entertainment industry is incurring from piracy is increasing every day. The growing scale and sophistication of the pirate threat is something that cannot b... More

SAP CEO Bill McDermott Explains How Intelligence Revolutionizes the Customer Experience (Forbes)

Bill McDermott, CEO of SAP, had three main messages for the capacity crowd at the company’s biggest customer event this year: Intelligence is only valuable to the business when i... More

LiveTiles’ Redenbach: ‘User Engagement Central to Success of Digital Workplace’ (CMS Wire)

For Karl Redenbach, the introduction of workplace artificial intelligence (AI) and chatbots have been among the most significant developments in the digital workplace market over t... More

Adobe Buys Magento for $1.68 Billion to Target E-Commerce (Bloomberg)

Adobe agreed to buy e-commerce company Magento for $1.68 billion, in a bid to capture a bigger slice of the digital-commerce industry. The Photoshop software provider is making its... More

Oracle to Launch Internet ‘Weather Map’ (WSJ)

Oracle plans to launch in June an “Internet Weather Map” aimed at helping businesses better anticipate latency issues and outages caused by storms, earthquakes, state interven... More

Can Blockchain Solve Your Document, Digital Signature Headaches? (Forbes)

The purchase order looks legitimate, yet does it have all the proper approvals? Many lawyers reviewed this draft contract so is this the latest version? Can we prove that this esse... More

China Wants to Shape the Global Future of Artificial Intelligence (MIT Technology Review)

China isn’t just investing heavily in AI—its experts aim to set the global standards for the technology as well. Academics, industry researchers, and government experts gath... More

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