Tag Archives: adobe

Adobe Adds Mobile Location Data to Its Audience Platform (AdAge)

The latest in a flurry of data distribution deals will insert information about consumers' movements from PlaceIQ into Adobe's Audience Manager, the marketing tech firm's data mana... More

Adobe Sets Triggers For Programmatic Messages (MediaPost)

Adobe will release a remarketing tool Thursday that automatically triggers an email, mobile text message or other event based on behavior, encouraging the consumer to complete the ... More

Adobe Acquires Livefyre to Help Brands and Publishers Tap Into User-Generated Content (Adweek)

Adobe announced today that it's buying Livefyre, a platform that helps brands and publishers collect, curate and publish user-generated content. The acquisition will allow Adobe to... More

Adobe’s Document Cloud adds Support for Box and Microsoft (TechCrunch)

Adobe is launching an update to its Document Cloud service today that will bring support for both Box and Microsoft OneDrive to the company’s PDF-centric digital document solutio... More

Adobe Partners with Box, Microsoft for Enterprise Cloud Integration (GeekWire)

Box is currently storing more than 2 billion PDFs in the cloud, but before today, Adobe users needed to jump through hoops to get at those files. Now, Adobe and Box have teamed up ... More

Predictive Subject Lines Coming To Adobe Marketing Cloud (MediaPost)

Adobe recently revealed plans to release a new feature that predicts the best subject line to use in an email campaign by analyzing past consumer behavior. In addition to suggestin... More

Intertrust Teams with Adobe for Multiscreen DRM (Rapid TV News)

Distributed computing firm Intertrust has announced a partnership with Adobe to provide cloud-based digital rights management (DRM) services for the latter’s Primetime media plat... More

NAB 2016: Adobe Launches HTML5 Primetime Video Player (Rapid TV News)

Adobe has launched the Adobe Primetime HTML5 player framework. Players built using the new HTML5 TVSDK are analogous to the company’s multi-platform TVSDK, with features includin... More

NAB 2016: Prime Focus Technologies Launches Industry-First Promo Versioning Automation Module for Adobe Premiere Pro CC (MESA)

Prime Focus Technologies, today announced the addition of another industry first functionality to CLEARTM Media ERP Suite that facilitates end-to-end business process orchestration... More

How Adobe and Google Are Shaping the Future of Digital Analytics (CMSWire)

Keeping up with the proverbial Joneses can be exhausting among suburban neighbors. But when your neighbors are analytics powerhouses Adobe and Google, the work of keeping up falls ... More

Adobe’s 2016 Plans for Creative Cloud: Mobility, Workflows and Enterprise Integration (ZDNet)

Hot on the heels of Adobe's Q1 2016 earnings figures, which included record overall revenue of $1.38 billion and record Creative Cloud revenue of $733 million, EMEA journalists wer... More

Adobe, comScore Announce Partnership to Advance Digital TV and Ad Measurement (VOD Professional)

At Adobe Summit, Adobe and comScore announced a global strategic partnership to provide new insights into the media consumption behaviours of digital audiences. This new partnershi... More

Adobe’s Primetime Lets OTT Get A Little Personal (MediaPost)

At its growing annual show and tell Summit, now in progress in Las Vegas, Adobe announced its new Adobe Primetime will allow programmers and advertisers to take giant leaps improvi... More

ComScore, Adobe to Buddy Up on Digital TV Ratings (The Wrap)

ComScore and Adobe are joining forces to try to figure out what television viewers are watching when it’s not regular TV. A new partnership will combine the data and tools behind... More

Adobe, comScore Team Up

By Chris Tribbey Adobe used its Las Vegas Adobe Summit event to make several major announcements March 22, including a new partnership with online tracking firm comScore, one that... More

Weekend Vulnerability and Patch Report, March 20, 2016 (Citadel Information Group)

Important Security Updates AVG Free Edition: AVG has released version 2016.0.7497 of its 64 and 32 bit Free Edition. Updates are available on AVG’s website. Dropbox: Dropbox... More

Adobe Launches Experience Design CC Tool (TechCrunch)

Adobe today launched the first public preview of its new Experience Design CC tool, which was previously known as Project Comet. Experience Design CC is the company’s first tool ... More

Adobe Previews Mobile Content Tool

By Chris Tribbey Adobe has given its Adobe Experience Design CC tool an early release in the hopes of garnering feedback from long-time Adobe user experience (UX) designers, the c... More

Why Adobe Believes It Has A Promising Mobile Apps Strategy For The Future (Forbes)

How does the future of creative mobile apps look like? Mobile usage surpassed desktop in 2014, so it’s a big question to answer. To answer that question, I sat down to talk with ... More

M&E Journal: Content Gravity Pulling Media Workloads into the Cloud

By Bhavik Vyas, Global Ecosystem Leader: M&E, Amazon Web Services Media industry companies have traditionally used on-premises infrastructure due to two primary factors: perfo... More