Tag Archives: marketing

The CMO role has changed. It is now the business-critical link between multiple arms of a company and is integral to business development. The role is no longer simply about being ... More

Hulu is launching a “self-service” tool to make it easier for small and medium-sized businesses to buy ads on its service. The new tool lets advertisers buy with a minimum camp... More

Netflix has tapped marketing veteran Bozoma Saint John, a former senior exec at Apple, Uber and most recently Endeavor, as its new CMO, the company announced.... More

Salespeople are increasingly reaching out to prospects and acting as the first touch point for brands, while marketers are making an impact on the buyer’s journey as a sales enab... More

Through months of turmoil, CMOs have proven surprisingly resilient and frequently savvy, using a period of deep uncertainty to realign their brands around purpose. "It has created ... More

Jon Christian, founding partner of L.A.-based media and entertainment consulting firm OnPrem Solution Partners, has been implementing digital asset management (DAM) systems for the... More

A baby boomer, a Gen Xer and a Millennial click into a Zoom meeting. No, this is not the set up for a joke, it’s happening in businesses every day. Each generation has its own wo... More

In his time at Adobe, Alex Amado has led teams that have consistently crafted top-notch creative marketing for one of the world's great creative companies. Amado has been with Adob... More

B2B marketers have long been focused on what they’re trying to sell—often at the expense of their customers' actual needs. However, that approach is anything but sustainable wi... More

Adobe reveals comprehensive survey results and strategy guide to help brand marketers achieve success.... More

By James Maysonet, Head of Business Development, Videocites - Can you actually measure the true performance of your online video ad or promotion? How effective was it? Did your ... More

Keeping customers satisfied is a remarkably complex task. A growing array of content delivery channels and digital connection points have completely redefined marketing and busines... More

By Kedar Patwardhan, Global Head, M&E Business, Invenio Business Solutions - The unique creative drive of Hollywood to tell stories for enhanced consumer experience has been acc... More

It’s hard to imagine a more challenging environment for marketers than the current moment. With a global pandemic affecting the way nearly everyone in the world works and lives, ... More

Looking to improve the accuracy, speed, and relevance of responses to customers, marketers, are selectively adopting more AI-based apps into their tech stacks in 2020.... More

The short-term impact of COVID-19 is going to be huge for the advertising and marketing services sector, but could its legacy include some long-term positives? ... More

The vast majority of consumers do not think brands need to stop advertising during the Covid-19 outbreak, although they do expect companies to think about their tone and messaging,... More

By Timothy Sheehy, VP M&E, Birlasoft - Need a reason to pay attention? Let’s start by looking at the numbers: 80 percent of films lose money. 64 percent of TV shows are cancel... More

Regardless of the size or maturity of a business — and even across all media, entertainment and marketing channels — innovation continues to be a challenge that transcends all ... More

Clearly there are some big AI and analytics trends for 2020. The big elephant in the room: now what? With so many new opportunities in analytics, how do organizations tap into not ... More