Tag Archives: marketing

Facebook, in its ongoing quest to suck more dollars into its social maw, has launched a new information portal for marketers that the social giant says will let them compare how th... More

Unlike last year's Super Bowl on CBS, Fox is selling its digital ad inventory for the Super Bowl separately from broadcast (linear) ad inventory. Last year, to advertise in the dig... More

IP addresses, as we know them today, have been around since the 1990s. However, in a world where audience data is more readily available than ever before, the IP address remains on... More

The martech industry consolidates- The marketing technology sector has ballooned over the past few years, from just 350 martech companies in 2012 to over 3,500 today. The number wi... More

In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football riva... More

While many teams within your organization contribute to your success, one that cannot be overlooked or understated is the relationship with your IT group. As marketing continues to... More

Adobe reported strong results Dec. 15 for its fourth quarter, ended Dec. 2, and is entering 2017 with “great momentum,” according to CFO Mark Garrett. The company continues ... More

Competition within the crowded streaming marketed has led Deezer to break from the pack in pursuit of sponsorship, striking a deal with Manchester United in the hope that more peop... More

OpenText’s Adam Howatson says time, relevancy and the value of the content are the determining factors for whether someone will engage with you or not. Doing something that is me... More

Advertisers are prepared for a new period of second-guessing any customer data, whether it has been gathered internally or supplied by the brands they work with. Some of that is ro... More

There’s a long history of industries undergoing massive transformations fueled by the power of digital data. The moment has arrived for data to help reshape one of the largest in... More

As consumers increasingly interact with brands across a range of different devices and environments, marketers and publishers face the challenge of unifying consumer IDs from diffe... More

Marketers face a dilemma about mobile. The smartphone has become the primary screen for consumers, so brands have been investing billions of pounds in mobile advertising to reach t... More

As part of its 19th annual Marketing Excellence Awards program, ITSMA has awarded PwC’s Consumer Intelligence Series (CIS) the Gold Award for Marketing Excellence under the “Dr... More

Big data keeps getting bigger. We create 2.5 quintillion bytes of data every day, according to IBM. As much as 90 per cent of the world’s data has been created in the last two ye... More

In an effort to get attention in the crowded marketing cloud arena, Oracle is launching a new campaign built from the ground up using its own marketing tech solution. Oracle's b-to... More

Targeting people with individualized TV commercials using cable or satellite boxes has been promoted as the future of television for at least a decade. But the business, known as a... More

AT&T Inc. executives say their proposed $85.4 billion acquisition of Time Warner Inc. would deliver innovation to advertising. While ad industry executives love hearing such talk, ... More

Digital agency space150 hired Char Roseblade as senior vice president, account services, tasked with leading the agency’s account service discipline in Minneapolis and integrated... More

Wazee Digital has signed Wall Street Communications to provide strategic content marketing and communications services. Wall Street Communications will work with Wazee Digital to b... More