Tag Archives: nielsen

Nielsen Inks Deal with Morgan Murphy Media for Local TV Measurement (TV Tech)

The multi-market deal includes both renewals and the expansion of services in three new markets.... More

Nielsen Expands YouTube Connected TV Ads Measurement in 11 Countries Including UK, Germany (BTN)

Nielsen is expanding its Connected TV measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive ... More

Hallmark Media Renews Agreement with Nielsen

Nielsen announced a multi-year renewal agreement with Hallmark Media to measure linear TV across all three of their networks (Hallmark Channel, Hallmark Movies & Mysteries, and Hal... More

Nielsen Expands OOH Panel in Push for Complete U.S. Household Coverage (Adweek)

Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Nielsen’s OOH ... More

Nielsen, Nexstar Set Measurement Agreement

Nielsen announced a multi-year extension of an agreement with Nexstar Media Group to provide Local and National TV measurement services across Nexstar’s media businesses, includi... More

Nielsen: U.S. Audiences Streamed Record 21M Years of Video in 2023 (TV Tech)

`Ted Lasso’ was the most popular streaming original; library content dominated the list of most streamed shows and Suits was the most streamed show.... More

Nielsen Rolls Out VOZ Measurement (AdNews)

Nielsen has launched its Virtual Australia measurement solution, a reporting platform for Australia’s Total TV reporting standard. VOZ blends broadcaster viewing data from conven... More

Nielsen: Poles Increasingly Paying for Online Video (DTVE)

Nielsen has released Videonauts 2023, its latest report focusing on viewer behaviours and habits related to the consumption of video content across four screens in Poland. The repo... More

Nielsen: Sports Boosts Broadcast’s Audience Share in October (TV Tech)

The NFL, the World Series and other sports helped broadcasters increase their audience share to 24.6%, their largest share since Jan. 2023.... More

Nielsen: How Network Radio Delivers a Bigger Bang for Advertisers (Inside Radio)

As national advertisers and agencies map out their 2024 media plans, Nielsen presented a deep dive on network radio for its clients on the buy and sell sides Wednesday. Using the m... More

Broadcast Bounceback: New TV Sports Rights Deals Provide Fans with Free Access to Local Games (Nielsen Blog)

As the television landscape evolves, access to local sports is changing—and the price point for some fans couldn’t be better: free. How is this possible? As audiences continue ... More

As the Horror Genre Grows, Modern Metadata Can Ensure That Fans Find What They’re Looking For (Nielsen Blog)

With consumers increasingly expecting personalised experiences, content owners and streaming services can leverage tools like Gracenote’s Personalized Imagery for thumbnails and ... More

Nielsen, LG To Create Largest U.S. ACR Data Footprint for TV Measurement (TV Tech)

Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs.... More

Nielsen and LG Ad Solutions Strike Deal to Create Largest ACR Data Footprint for TV Measurement in the U.S.

LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates. Nielsen is also rece... More

Nielsen: Personalised FAST Experiences Will Stand Out with TV Audiences

Free ad-supported television platforms are quickly gaining traction with audiences. Accessible to viewers without a subscription and loaded with content, FAST platforms tout famili... More

Nielsen: As Podcast Advertising Grows, Brand Lift Data Can Help Brands De-Mystify the ROI of Their Spending

Now emerged from a period of exponential growth and business investment, the podcast industry is in a similar place as the streaming industry: rife with content and focused on long... More

Why Long-term Marketing Drives Business Longevity (Nielsen Blog)

The importance of balanced marketing strategies can’t be over-emphasized, especially when you consider that brand-building efforts are a lever that drive sales: Nielsen research ... More

Plot Twist: The ‘Suits’ Boomerang Highlights the Value of Streaming Content (Nielsen Blog)

At face value, understanding who’s watching, for how long and how often provides a baseline for program and channel performance. But as the landscape fragments and choice increas... More

Gracenote: Viewers Face New Content Discovery Challenges

The surging number of content titles and streaming video services have resulted in challenges for viewers who now spend 10.5 minutes per viewing session just trying to figure out w... More

Nielsen: AM/FM Radio Reaches 91% of U.S. Adults Each Month (Forbes)

In an increasingly congested media landscape, AM/FM radio continues to be resilient. Now in its second century, Nielsen’s most recent Radio Today report revealed on average AM/FM... More