Data has the power to be a major catalyst for a company, offering it the ability to better understand customer insights, but if the analytics are not in alignment with what the org... More
Tag Archives: smart content
PCH: Media Companies Should Align Analytics Strategies with Their Business Strategies
ThinkAnalytics: Metadata is Currency in the ‘New Hollywood’
Media and entertainment companies know it’s a competitive world out there today, but on July 25, Gabriel Berger, CEO of personalized recommendations specialist ThinkAnalytics, of... More
AI Integration into Data, Analytics is Transforming the Industry, MESA Members Say
The integration of artificial intelligence (AI) into data and analytics platforms is transforming the way media content is being created and distributed, according to Microsoft, RS... More
MarkLogic, RSG Media, BTI Studios Bring Smart Content Know-How to July 25 M&E Day
MarkLogic’s chief strategy officer, the chief product officer for RSG Media, BTI Studios’ chief revenue officer and more will be on hand at the July 25 Media & Entertainment Da... More
Digital Edition of MESA’s Spring ‘M&E Journal’ Goes Live (SCN)
The Spring edition of the “M&E Journal” from the Media & Entertainment Services Alliance (MESA) is now live, offering nearly 30 articles authored by executives from Hollywood�... More
M&E Journal: The Language Metadata Table (LMT): An Industrywide Effort to Collaborate
Mary Yurkovic will be among the presenters Feb. 27 at the Smart Hollywood Summit in Los Angeles. By Mary Yurkovic, Director, Smart Content Council, MESA - Pick a standard, an... More
White House AI, Robotics Expert to Keynote Feb. 27 Smart Hollywood Summit
When President Obama saw the need to commercialize, research and adopt a policy around robotics and AI, he turned to Dr. Eric Daimler, a leading authority with more than 20 years o... More
Winter M&E Journal Digital Edition Goes Live
The digital version of the winter edition of the Media & Entertainment Services Alliance’s “M&E Journal,” featuring more than 40 original M&E thought pieces from executives r... More
Winter M&E Journal Digital Edition Goes Live
The digital version of the winter edition of the Media & Entertainment Services Alliance’s “M&E Journal,” featuring more than 40 original M&E thought pieces from executives r... More
Getting Started with AI
By Mary Yurkovic, Director, Smart Content Council, MESA - Artificial Intelligence (AI) continues to be a big buzzword in the M&E space and for a very good reason. It not only re... More
MESA Publishes HBO-Developed M&E Industry Language Metadata Table
The Media & Entertainment Services Alliance (MESA) Aug. 7 published a new language metadata resource, one developed by HBO and released with the goal of uniting data specialis... More
Smart Content Keynoter: Blockchain Can Empower Artists
Content creators face all sorts of challenges today, including a loss of control over their IP, a lack of a sustained income stream, little transparency in the financial reporting ... More
AWS, Machine Learning and a Royal Wedding
It’s been about a year since Amazon Web Services began making it simple for developers to extract metadata from content using machine learning services, and according to Liam Mor... More
MarkLogic Exec: Companies Should Use the Right Data Pattern to Unlock Smart Content’s Power
NEW YORK – It’s important for media and other companies to use the right data pattern if they want to truly take advantage of the power of smart content, according to Matt Turn... More
Microsoft’s Wahl: Video AI Isn’t ‘Pie in the Sky’
Martin Wahl, principal program manager of cloud, AI and cognitive services for Microsoft, shared some daunting figures July 24 during a presentation at the Smart Content Summit Eas... More
Viacom, NYT Share How They ‘Gamify’ the Data Experience
Three experts from three very different media and entertainment companies gathered July 24 for a panel discussion on how to use data and analytics to attract and retain their custo... More
Ooyala Exec: All Media Companies Would Benefit from a Connected Supply Chain
NEW YORK — As the content arms race escalates, there is tremendous value in investments that create and connect horizontal platforms and such an approach to managing the content ... More
Data Guru Stilling: Don’t Forget About Your People During the Data Journey
NEW YORK – Every media organization must have a collaborative culture in place built on a clear vision, data fluency and candor, according to data guru Thomas Stilling. “An ... More
Smart Content, Content Protection, Cloud Production Together July 24 in NYC
Nearly 400 members of the East Coast media and entertainment community are set to visit the Microsoft Conference Center July 24 for the second annual Media & Entertainment Day, att... More
MarkLogic, Sony Share Data Gains
As long as there’s been entertainment, one thing has always been true, according to Matt Turner, CTO of media and manufacturing for MarkLogic: “The focus is on the content, mak... More